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2. Do touch that dial: A guide to continuous response measurement in agricultural communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lawson, Cara (author), Fischer, Laura (author), LaGrande, Lauren (author), and Opat, Kelsi (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United States: New Prarie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D11895
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 3, Volume 7
- Notes:
- 15 Pages, As the gap in agricultural experiences between farmers and consumers grow, it is important for agricultural communicators to communicate strategically with their audiences and be proactive in addressing consumers’ concerns. Communication media can present a variety of messages or pieces of information that represent multiple perspectives within one unit. The dynamic nature of communication media, such as video and audio messages, lead to the fluctuation of feelings and responses to different elements within one singular message. While agricultural communications has traditionally relied upon quantitative and qualitative survey data, there are likely gaps in complete understandings of individual perceptions in response to varying elements of the communications message. Continuous response measurement (CRM) is a method that can be used to monitor and track individual responses to media messages in real-time to reveal critical moments within a communications message. CRM holds the potential to help those in agricultural communications understand what specific elements within messages resonate most with consumers. This professional paper explores how researchers can use CRM, showcases benefits and drawbacks of CRM, and provides recommendations for contributions to agricultural communications literature.
3. Photo elicitation: useful supplemental tool for qualitative interviews with youths
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mott, Rebecca (author), Tummons, John (author), Simonsen, Jon (author), and Vandermau, Roxanne (author)
- Format:
- Journal article
- Publication Date:
- 2020-02
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12317
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 58, n. 1
- Notes:
- 5 pages, Photo elicitation is the idea of inserting a photograph (or other visual material) into a research interview. It has been documented that contemporary modes of expression (such as photographs) can be beneficial in research interviews with youths. This article describes a photo elicitation protocol used with older youths and provides insight on the benefits and challenges of using photo elicitation for qualitative research purposes.
4. Toward a political economy of opinion formation on genetically modified foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rosset, Peter M. (author)
- Format:
- Journal article
- Publication Date:
- 2001-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13094
- Journal Title:
- Medical Anthropology Quarterly
- Journal Title Details:
- <15(1): 4 pages>
- Notes:
- Institute for Food and Development Policy, Oakland, California