International: Research and Extension Division, Natural Resources and Environment Department, Food and Agriculture Organization of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36136
Notes:
38 pages., Findings of a series of regional studies, consultations and workshops organized by FAO in preparation for the World Congress on Communicationfor Development (Rome, October 2007).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02003
Notes:
279 pages., Papers presented at the UGC/SAP National Seminar on Agricultural Communication and Sustainable Development at Kolhapur, India, February 25-27, 2008.
USA: University of California Press, Berkeley, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
Notes:
237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.