29 pages, Agent-based models are important tools for simulating farmers’ behaviour in response to changing environmental, economic or institutional conditions and policies. This article introduces an agent-based modelling approach that combines behavioural factors with standard bio-economic modelling of agricultural production. More specifically, our framework integrates the cumulative prospect theory and social interactions with constrained optimisation decisions in agricultural production. We apply our modelling approach to an exemplary bio-economic model on the assessment of weed control decisions. Results show the effects of heterogeneous farm decision-making and social networks on mechanical weed control and herbicide use. This framework provides a generic and conceptually sound approach to improve the scope for representing farmers’ decision-making and allows the simulation of their decisions and recent advances in behavioural economics to be aligned with existing bio-economic models of agricultural systems.
10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially
effective means of improving the effectiveness of natural resource management engagement
strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed
a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy,
Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of
farmer perspectives on climate change and inform more effective climate adaptation and
mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of
climate change, and attitudes toward climate action—to identify types. The research reported
in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to
assess whether variations in these observable characteristics between the six farmer classes
display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were
few systematic, meaningful observable patterns of difference between groups of farmers with
differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action
should be taken, may look very much like farmers who deny the existence of climate change
and do not support action. The overall implication of this finding is that climate change
engagement efforts by Extension and other agricultural advisors should use caution when
looking to observable characteristics to facilitate audience segmentation. Additional analyses
indicated that the farmer types that tended to be more concerned about climate change and
supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more
influenced by key private and public sector actors in agricultural social networks. On the
other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third
and one-half of respondents) were less integrated into agricultural networks. This suggests that
Extension and other agricultural advisors should expand outreach efforts to farmers who are
not already within their spheres of influence.
17 pages., via online journal, By analyzing interview and survey data from U.S. Forest Service
employees, we examined the strategies used for communicating about
climate change within the agency and their effectiveness from the
perspective of agency employees. We found a limited awareness among
employees regarding climate policy. We found that horizontal information
flow through informal social networks was an important way in which
climate-change information was communicated. We also found a lack of
confidence among employees in their ability to provide feedback to
agency leadership. Our results suggest that (1) agency leadership’s ability
to set priorities and deliver positive vision is important for increasing
employee awareness and inspiring actions, (2) the agency could play a
role in facilitating formal and informal networking among employees, and
(3) using advanced information technologies may contribute to information flow horizontally and vertically, formally and informally.
Social media networks are increasing in popularity and have been integrated into many aspects of daily life. Analysis of the ways in which individuals use social media is important for understanding social, cultural, and environmental issues. This study examines experiences of farmers’ market customers through their self- expression on social networks. Contributions to the Instagram social network based on the #farmersmarket hashtag were gathered on a single day, yielding 19,398 contributions created by 13,862 users. Six major linked hashtags were identified (#Organic, #Fresh, #Food, #Local, #Vegan, and #Healthy), providing key indicators of the characteristics of farmers’ markets that are valued by customers. Four customer segments were identified: Product Oriented, Emotional Oriented, Social Oriented, and Product-Social Oriented, with strong interconnections identified between these communities. The results of this study provide insights into consumer values and behaviors in the farmers’ market context and will be of practical use for future marketing and management.
11pgs, Taylor and Francis Online, The field of research on agricultural and rural extension and education, also referred to as advisory services and intermediaries, has always engaged with different aspects of the spaces in which agricultural producers (farmers, growers, ranchers) are situated and operate. In this editorial, I will reflect on the elements and environments which jointly constitute and shape the farm (Darnhofer 2020) and their connection with extension and advisory services in the digital age, opening up new digital and virtual spaces. Extension and advisory services receive ample consideration in current debates on digitalization and digital transformation of the agrifood sector, and are an important focus of attention for agriculture and food systems research, practice and policy (Ehlers, Huber, and Finger 2021; Ingram and Maye 2020; Klerkx 2020). In what follows, I will elaborate on some digital and virtual spaces as sites of extension and advisory services research, to progress the field of study for which The Journal of Agricultural Education and Extension serves as a publication outlet.
21 pages, Multiple dynamics jointly determine who we befriend, however, researchers have failed to systematically assess which processes matter most under different circumstances. Here I draw on observations around how the demands of paddy rice cultivation shape social interaction to demonstrate that the relative importance of reciprocity, transitivity and generalised exchange to who rice producers choose as friends varies with the amount of agricultural land under their control. In doing so, I use unique data on farm size and friendship amongst 4713 rice-growing smallholders in 162 rural villages in Jiangxi, China along with a new technique for measuring the relative importance of effects in Stochastic Actor-Oriented Models. In line with the micro-level component of the recently advanced “theory of network ecology”, results suggest that features of an individual’s proximal environment can powerfully moderate the relative expression of network-formation mechanisms such that for some individuals, a dynamic may be expected to hold substantial sway over the process of choosing social contacts and, for others, no sway at all.
16 pages., Via online journal., Indigenous Mexican immigrants (Mixtecs) from rural Oaxaca, Mexico, experience a high
level of isolation and seasonal farm work, but the increasing speed of communication
technology stands to overcome these difficulties. For farm workers, the initial experience
of landlines and public pay phones was filled with anxiety and missed connections.
Despite the benefits of mobile phones, their adoption was delayed among Mixtec in
Oxnard, California, because of a combination of legal status, high cost, and seasonal
work. This article finds that a surge in mobile phone adoption and use took place during
a time where production of labor-intensive crops like strawberries increased throughout
California, farm worker settlement patterns matured, and mobile phone plans changed
becoming more affordable and easier to understand. The widespread adoption of mobile
phones brought more predictability to the informal agricultural job market for farm
workers, but this did not necessarily mean higher wages in the strawberry fields.
17 pages., via online journal article, The Sustainable Forestry and African American Land Retention
Program (SFLR) was launched in 2012 to increase adoption of sustainable forestry practices among African American landowners in
the southeastern United States to prevent land loss, increase forest
health, and build economic assets. One of its main goals was to
build communication networks through which African American
landowners could obtain and share information about forestry practices and landowner assistance programs independent of public agencies. To measure and examine the growth of these communication
networks over a three-year period (2014-2017), we conducted 87
interviews with landowners (24 of whom were interviewed multiple
times), SFLR personnel, and Federal and State staff members in
North Carolina. We used complementary methods of data gathering
and analysis, including social network analysis and qualitative analysis. Our results showed expanding communication networks will be
sustained independently of the program over time, although there is
still a heavy reliance on program personnel.
24 pages, Drawing from fieldwork of 14 small food farms in the Midwest, we describe the on-the-ground, practical challenges of doing and communicating sustainability when local food production is not well-supported. We illustrate how farmers enact learned and honed tactics of sustainability at key sites such as farmers' markets and the Internet with consumers. These tactics reveal tensions with dominant discourse from government, Big Ag, and popular culture. The success of these tactics depends on farmers having fortitude--control, resilience, and the wherewithal to be exemplars of sustainability. In our discussion, we highlight how the local farmers' social movement work constitutes loosely organized small groups connecting others to an amorphous idea of a sustainable society--one that sustains an environmental, economic, local, cultural, and physical way of life. Using Fine's concept of tiny publics, we identify design opportunities for supporting this less directed kind of social movement.
