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2. Need for a wind of change? use of offshore wind messages by stakeholders and the media in Germany and their effects on public acceptance
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmidt, Adriane (author)
- Format:
- Online journal article
- Publication Date:
- 2015-12
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10636
- Journal Title:
- Journal of Environmental Planning and Management
- Journal Title Details:
- 60(8): 1391–1411
- Notes:
- 22 pages., via online journal., This study investigates German news media coverage and PR material of offshore wind stakeholders from industry, politics, science and civil society thoroughly to provide insights about offshore wind benefits and risks communicated frequently and rarely to the public. By comparative analyses, differences between stakeholder and media messages are revealed: while stakeholders strongly focused on the supportive argument relevance of offshore wind for the energy turnaround, the media often discussed the negative impacts higher costs and delays in grid connection. Furthermore, the influence of offshore wind arguments on acceptance is measured within a survey representative of the German population. With these results, it can be assessed how far influential arguments were presented and which messages have been used frequently despite their low impact. Disruptions to viewscapes, limitation of commercial fishing areas, and hazards to shipping proved to be effective a
3. farm branding: selling your products through story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Prial, Daniel (author)
- Format:
- Online article
- Publication Date:
- 2021-04
- Published:
- United States: USDA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12655
- Journal Title:
- ATTRA Sustainable Agriculture
- Journal Title Details:
- Online
- Notes:
- 28pgs, If you are farming to be profitable, you need to be more than a farmer. You need to be the executive director of your farm business. Moving product to a paying customer, a.k.a. marketing, is the core of that business. And we have learned that product moves based on the meanings that we associate with it. Consumers buy from farm stands, for example, because they want to support local businesses, eat fresher, or know their farmer. In other words, consumers are buying the story of your farm as much as they are buying your physical farm products. This publication helps you take control of your farm story and develop a farm brand that will connect with your customers.