Jayasinghe, J.A.S.S. (author), Hewagamage, K.P. (author), and Department of Information Technology, CINEC Campus, IT Park, Malabe, Sri Lanka
University of Colombo School of Computing, 35, Reid Avenue, Colombo 07, Sri Lanka
Format:
Conference paper
Publication Date:
2017
Published:
Sri Lanka: Institute of Electrical and Electronics Engineers Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08141
Notes:
article number 7829901, pp. 72-79, 16th International Conference on Advances in ICT for Emerging Regions, ICTer 2016; Jetwing BlueNegombo; Sri Lanka; 1 September 2016 through 3 September 2016; Category numberCFP1686L-ART; Code 126111
19 pgs., When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop messaging surrounding this specific process to continue building trust with consumer audiences as well as make recommendations for utilizing eye tracking to assess visual attention to websites.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06779
Notes:
Online from the Society for News Design (SDN). 6 pages., Report from 10 cross-functional teams of designers, developers product owners, educators and students who met in Austin, Texas,to create prototypes of solutions to the question,"How might we invent tools that promote community?"
