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2. Effectiveness of mKRISHI® personalised advisory on water and soil (PAWS) in dissemination of agricultural information in north-western Himalayan region
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Singh, Lakhan (author), Bishnoi, Rajesh (author), Bihari, Bankey (author), Madan, S. (author), Malik, Anil Kumar (author), Shrimali, S. S . (author), Kadam, M. D. (author), and Singh, Raman Jeet (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10368
- Journal Title:
- Indian Journal of Agricultural Science
- Journal Title Details:
- 89 (2) : 246–52
- Notes:
- 7 pages., Via online journal., The effectiveness of an extension system referred to its ability to meet the fanner needs in providing the new technology which suits to their conditions and results in better production. Recently the demand for information on agricultural practices and technology among the farmers is increasing day by day but fulfilment of these demands exclusively by public agricultural extension system is limited. To address this challenge, information communication technology (ICT) has the immense role in supplementing the extension system. Among the ICT tools, mobile phone, because of its affordability, accessibility, minimum skill requirement, widespread network etc., has emerged as important tool for information and knowledge dissemination to the smallholder and marginal farmers. But it is necessary to study how effective they are in achieving the respective objectives.The present investigation was conducted to study the effectiveness of mKRISHI (R) PAWS (Personalised Advisory on Water and Soil) in Dehradun district of Uttarakhand state. An ex-post facto research design was used for this study. Total 136 messages were sent to the respondents. The data was collected from 240 beneficiary farmers of the north-western Himalayan region. The effectiveness of the mKRISHI (R) PAWS in technology advisory and delivery services were measured by developing an effectiveness index for the purpose. Results showed that 93.8% of farmers perceive that quality of information regarding the latest NRM technologies in soil and water conservation was excellent and 83.75% of the farmers felt that the information regarding the latest NRM technologies in soil and water conservation was appropriate to their condition. The study revealed that the extension services delivered by mKRISHI (R) PAWS were found to be highly effective by majority of the farmers. 34.58% fanners perceived that the mKRISHI (R) PAWS was very highly effective as a mean of getting their information needs.
3. Exploring farmers' information seeking behavior from the perspective of information channels
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chang, Yu-Wei (author) and Shao, Jhih-Ling (author)
- Format:
- Journal article
- Language:
- English / Chinese
- Publication Date:
- 2017-12
- Published:
- USA: Sage Publications, Inc., Thousand Oaks, California.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13060
- Journal Title:
- Journal of Library and Information Studies
- Journal Title Details:
- V.15, N.2
- Notes:
- 33 pages, This study used an in-depth interview and information horizon maps to investigate information seeking behavior of 15 farmers in Central Taiwan. The results show that increased work roles led to more categories of information needed by farmers. Six types of information sources were used by farmers to obtain agricultural information. Interpersonal network was the most preferred information source by farmers. Especially, most farmers contacted other farmers first. Requesting agricultural organizations and farmer groups was the second preferred information source, followed by searching the Internet. Few farmers obtained information from libraries. Several factors affected farmers to select information sources. In addition, barriers to seeking agricultural information faced by farmers were identified. To strengthen the effect of agricultural information dissemination, some suggestions were made. Government agencies related to agriculture should focus the greatest influence of interpersonal network on disseminating agriculture information and improve the communication between agricultural extension agents and farmers. The content and time of agricultural courses were set based on farmers' needs. Improving farmers' information literacy is an essential issue as well.
4. Farmer bargaining power and market information services
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Courtois, Pierre (author) and Subervie, Julie (author)
- Format:
- Journal article
- Publication Date:
- 2015-04
- Published:
- Ghana
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07522
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 97 (3): 953-977
5. Farmers’ intention to use text messaging for extension services in Trinidad
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Narine, Lendel K. (author), Harder, Amy (author), and Roberts, T. Grady (author)
- Format:
- Online journal article
- Publication Date:
- 2019-07-12
- Published:
- Trinidad: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10969
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(4) : 293-306
- Notes:
- 15 pages, via online journal, Purpose: The effectiveness of new extension approaches hinges on farmers’ willingness to adopt innovative ways to interact with extension. Therefore, this study explored farmers’ willingness to use mobile text messaging for two-way interactions with Ministry Extension officers. Design/Methodology/Approach: Guided by the Unified Theory of Acceptance and Use of Technology (UTAUT), this study followed a correlational design and survey data were conveniently collected from 200 farmers of Trinidad. Findings: Findings showed most farmers of the sample knew how to send and receive text messages, and many owned Internet-enabled smartphones. In addition, most farmers were willing to communicate with extension officers through text messages. Practical Implications: Ministry Extension should revisit and revise their policies of communicating with farmers. Administrators should encourage extension officers to use SMS to respond to farmers’ requests and information needs. Theoretical Implications: While the UTAUT provided an appropriate framework for understanding farmers’ use of text messaging, researchers should tailor the moderator variables to the country’s context. Originality/Value: This study is the first to look at farmers’ willingness to use two-way information communication technologies in Trinidad. Results showed there is potential for Ministry Extension to use text messaging to communicate with farmers.
6. Rural innovations in agricultural information service delivery in Bangladesh
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Das, Susmita (author) and Kabir, Wias (author)
- Format:
- Journal article
- Publication Date:
- 2014-07
- Published:
- Bangladesh
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09182
- Journal Title:
- Asia-Pacific Journal of Rural Development
- Journal Title Details:
- 24 (1) : 55-66
7. The potentials of traditional communication methods in information dissemination: A case study of farmers in Osun State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Olanrewaju, Khadijat O (author) and Farinde, Akinloye J (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- Nigeria
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07037
- Journal Title:
- Communicatio: South African Journal for Communication Theory & Research
- Journal Title Details:
- 40(4) : 361-375
8. Usability attributes influencing the adoption and use of mobile apps for dissemination of agricultural information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kandagor, Jonathan C. (author), Githeko, Jason M. (author), and Opiyo, Arnold M. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-01-01
- Published:
- eSci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11160
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 6(1)
- Notes:
- 9 pages., via online journal., Mobile apps such as social media have friendly attributes and unbiased usage across gender and age; and have become one of the most promising channels for dissemination of agricultural information. The current sources of agricultural information available to farmers do not allow a two-way flow of information and instant feedback. The information disseminated using such channels are generally not customized to specific farmers’ needs. Despite the availability of various mobile apps providing agricultural information, the adoption rate is too minimal. The aim of this study was to determine the usability attributes of social media influencing its adoption and use. A semi-structured questionnaire was used to collect data from a sample of 149 respondents. The respondents were selected through purposive sampling technique from a population comprising of farmers, extension staff, lecturers and students enrolled in agricultural courses participating in the Farm Attachment Program of Egerton University. Data collected was analysed using Statistical Packages for Social Sciences (SPSS) and probit regression was used to analyse expected probability of social media adoption. The findings indicate that the main usability attributes of social media are Ease of use, usefulness, credibility, flexibility and Internet availability. Mobile apps being used to disseminate agricultural information should incorporate some of the usability attributes that have significantly influenced the adoption and use of social media to enhance its uptake and use.
9. Viewpoint: effective stakeholder communication in agriculture: together we stand, divided we fall!
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aaarts, H. F. M. (author), Humphreys, J. (author), and Le Gall, A. (author)
- Format:
- Online journal article
- Publication Date:
- 2014-05-01
- Published:
- Interational: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10127
- Journal Title:
- Journal of Agricultural Science
- Journal Title Details:
- 152(S1) : 65-70
- Notes:
- 6 pages., (Special Issue from the 17th International Nitrogen Workshop), Via online Journal, Substantial improvements of agricultural systems are necessary to meet the future requirements of humanity. However, current agricultural knowledge and information systems are generally not well suited to meet the necessary improvements in productivity and sustainability. For more effective application of research output, research producers and research consumers should not be considered as separate individuals in the knowledge chain but as collaborating partners creating synergy. The current paper investigates the relationships between scientists and stakeholders and identifies approaches to increase the effectiveness of their communication. On-farm research has proven to be an effective means of improving exploitation of research output at farm level because it connects all relevant partners in the process. Furthermore, pilot farms can act as an effective platform for communication and dissemination. Regional networks of pilot farms should be established and connected across regions