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2. Climate change typologies and audience segmentation among corn belt farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arbuckle, J.G. (author), Tyndall, J.C. (author), Morton, L.W. (author), and Hobbs, J. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-05
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10145
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- 72(3): 205-214
- Notes:
- 10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially effective means of improving the effectiveness of natural resource management engagement strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy, Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of farmer perspectives on climate change and inform more effective climate adaptation and mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of climate change, and attitudes toward climate action—to identify types. The research reported in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to assess whether variations in these observable characteristics between the six farmer classes display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were few systematic, meaningful observable patterns of difference between groups of farmers with differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action should be taken, may look very much like farmers who deny the existence of climate change and do not support action. The overall implication of this finding is that climate change engagement efforts by Extension and other agricultural advisors should use caution when looking to observable characteristics to facilitate audience segmentation. Additional analyses indicated that the farmer types that tended to be more concerned about climate change and supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more influenced by key private and public sector actors in agricultural social networks. On the other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third and one-half of respondents) were less integrated into agricultural networks. This suggests that Extension and other agricultural advisors should expand outreach efforts to farmers who are not already within their spheres of influence.
3. Does landowner awareness and knowledge lead to sustainable forest management? A Vermont case study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Germain, Rene H. (author), Ellis, Bryan (author), and Stehman, Stephen V. (author)
- Format:
- Journal article
- Publication Date:
- 2014-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06031
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 52(6) : 6RIB3
- Notes:
- 10 pages.
4. Drivers of practice change in land management in Australian agriculture: Synthesis report - Stages I, II and III
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kancans, Robert (author), Ecker, Saan (author), Duncan, Alixaandrea (author), Stenekes, Nyree (author), and Zobel-Zubrzycka, Halina (author)
- Format:
- Report
- Publication Date:
- 2014-06
- Published:
- Australia: Australian Bureau of Agricultural and Resource Economics and Sciences, Department of Agriculture, Government of Australia, Canberra.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02884
- Notes:
- Contents pages, introduction and summary are printed. Full document available online., Research Report 14.5 132 pages.
5. ICTs for conservation agriculture: influence of actor positioning in knowledge networks in Laikipia and Machakos counties, Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Achora, J. C. (author), Sseguya, H. (author), Kyazze, F. (author), Mkomwa, S. (author), and Okello, D. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Kenya: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11206
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(1) : 24-33
- Notes:
- Findings prompt researchers to recommend the use of information and communications technologies with conventional approaches in conservation agriculture knowledge networks.
6. Iowa wine industry and its educational needs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Watrelot, Aude A. (author)
- Format:
- Journal article
- Publication Date:
- 2022-03-11
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12534
- Journal Title:
- journal of extension
- Journal Title Details:
- V. 60 Iss. 1
- Notes:
- 7pgs, The grape and wine industry in Iowa is based on non-Vitis vinifera grapes, which are not well-known and come with their own set of challenges. An industry survey revealed that wine business and marketing are the main concerns for the Iowa grape and wine industry members. The educational resources already provided by Extension personnel were highly appreciated and events should be offered in several locations around Iowa. The main topics of roundtables and discussions should be about vineyard management and winemaking practices, specifically practices to avoid microbial spoilage, to reduce wine acidity and to select appropriate yeasts for fermentation.