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    3. Genetic modification, factory farms, and ALF: A focus group study of the Netflix original film Okja

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steede, Garrett M. (author), Opat, Kelsi (author), Curren, Leah (author), and Irlbeck, Erica (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10139
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    15 pages, via online journal article, Okja is a fictional Netflix original film that was released in 2017. Okja features a “super pig” that is owned by the large, agricultural company Mirando Corporation. Okja is raised by a young girl, Mija, and her grandfather in the South Korean mountains. The film climaxes when Mija and the Animal Liberation Front (ALF) narrowly save Okja and a smuggled piglet from the slaughter process. The purpose of this study was to understand how college students responded to the film. The viewers of this film included students who were majoring in a field within the agricultural college (COA) at Texas Tech University as well as students who were majoring in a field outside of agriculture (NCOA). Emergent themes from this focus group study identified the film as overdramatized and that the film misrepresented food production. Previous knowledge and experiences impacted how viewers perceived the film with COA students indicating that Okja was portrayed more like a pet than as a food animal. Both COA and NCOA students indicated that their food purchasing decisions would not be affected by viewing the film. Findings suggested that entertainment films may not be an effective method for changing public opinion of agriculture and food production. Transparency in agriculture through real-life and real-time activities in a documentary style may serve a greater role in improving public opinion of food and agricultural production practices and industries.Findings from this study serve as an indicator of the role entertainment films play in swaying public opinion of food and agriculture.

    4. Neo-Malthusian entertainment: the limits of green TV

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Patrick D. (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08811
    Notes:
    Pages 71-93 in Patrick D. Murphy, The media commons: globalization and environmental discourses. United States: University of Illinois Press, Urbana, Chicago, and Springfield. 192 pages.

    5. Popularizing the environment in modern media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seelig, Michelle (author)
    Format:
    Online journal article
    Publication Date:
    2019-01-01
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10642
    Journal Title:
    The Communication Review
    Journal Title Details:
    22(1): 45-83
    Notes:
    40 pages., via online journal., The present essay comparatively explores and reflects on popularizing the environment in a changing media ecology wherein content is no longer exclusive to traditional television viewing or distributed for cinematic release. Specifically, the aim of this essay is to illustrate how screened presentations such as film, television, and recently digital media, promote environmentalist ideals in the hopes that if audiences are entertained, then perhaps these narratives can subtly influence thinking and behavior. This review also draws from research on mediating the environment in television and film studies as well as scholarly literature on entertainment-education. The implications of this essay indicate that whether real or fictional, eco-friendly content is growing in popular media and no longer the backdrop to the story being told. As this essay shows, media professionals have started embracing entertaining content infused with content of value so that audiences can “see” why the environment is important.