18 pages, This paper presents the findings of challenges facing Zimbabwe’s extension services and how these have affected the adoption of technologies they render to small-scale farmers. This study uses a critical review of relevant literature on Zimbabwe’s primary public extension agency (AGRITEX). Additionally, 21 key informant interviews (KIIs) were conducted to corroborate data collected in secondary research on extension approaches currently in use, the key factors affecting technology adoption, and the technology adoption process of small-scale farmers. The study found AGRITEX’s major challenges to be poor funding, poor remuneration and incentives for extension personnel, lack of in-service training, lack of appropriate technology, as well as poor operational resources like transport to reach all farmers. Consequently, services offered to small-scale farmers were compromised, which led to poor adoption of recommended technologies. Furthermore, the study determined that key factors influencing technology adoption are related to the farmers’ circumstances, the operating environment, and the attributes of technology itself. As a lasting solution to poor technology adoption, an adaptive extension system that promotes building the capacity of extension workers and researchers, as well as embracing farmers and their indigenous knowledge, is proposed
25 pages., Online via UI e-subscription, Researchers evaluated the role of media through qualitative feedback from smallholder farmers identified by Community Markets for Conservation through radio programming efforts involving sustainable agriculture. Results demonstrated the centrality of the radio programming alongside other forms of communication such as extension and farmer-to-farmer communication, as well as written and visual communication.
1 page., September-November issue via online., Digitalisation is improving the agricultural extension system by providing services at the right time, and facilitating adoption of new agronomic practices, resulting in yield improvements and higher incomes for farming households.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: oversized box 2 Document Number: D08011
Notes:
John L. Woods Collection
In two folders, Overhead visuals for a presentation about making rural development projects more effective. Development Training and Communication Planning, UNDP Asia and the Pacific Programme, Bangkok, Thailand. 21 overheads.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03128
Notes:
6 pages., Author points to ignorance as the worst of all evils. Emphasizes the role of extension and communication in developing agriculture in Pakistan.
