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2. Consumer Trends in the Food and beverage Industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morning Consult
- Format:
- Report
- Publication Date:
- 2018
- Published:
- United States: Morning Consult
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11054
- Notes:
- 31 pages, via website
3. Creating when you have less: the impact of resource scarcity on product use creativity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mehta, Ravi (author) and Meng, Zhu (author)
- Format:
- Journal article
- Publication Date:
- 2016-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07119
- Journal Title:
- Journal of Consumer Research
- Journal Title Details:
- 42(5) : 767-782
4. Engaging dairy farmers in safety messages: Values, moral norms, barriers, and implications for communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wilmes, Emily (author), Swenson, Rebecca (author), and University of Minnesota
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10244
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 19 pages, via online journal, Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews with dairy farmers. Findings identified four values and moral norms important to dairy farmers and four barriers to implementation of farm safety practices. The research also revealed publications and in-person meetings as key channels of communication and on-farm consultants as important influencers. From the research findings, three major recommendations emerged. These include using a train the trainer educational model, engaging with professionals and encouraging farmer-to-farmer communication, and leveraging digital resources.
5. Factors affecting performance of agricultural extension: evidence from Democratic Republic of Congo
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ragasa, Catherina (author), Ulimwengo, John (author), Randriamamonjy, Josee (author), Badibanga, Thaddee (author), and International Food Policy Research Institution Washington, DC office Western and Central Africa Regional Office
- Format:
- Online journal article
- Publication Date:
- 2016-04
- Published:
- Netherlands: Taylor and Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10953
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 22(2) : 113-143
- Notes:
- 32 pages, via online journal article, Purpose: As part of the institutional reforms and agricultural restructuring in the Democratic Republic of Congo (DRC), this paper provides an assessment of the performance of the agricultural extension system as well as factors explaining it. Method: This paper involves key informants’ interviews and surveys of 107 extension organizations and 162 extension agents in randomly selected 156 villages, analyzed using qualitative and logistic regression methods. Findings and Practical Implications: Results show that despite having one of the highest extension agent-to-farmer ratio and a pluralistic extension system, DRC fails to deliver knowledge and technologies to rural areas due to lack of coordination, no unified and clear policy and mandate, lack of funding, aging and low competencies of agents, and lack of mobility and interactions of agents with key actors. This paper complements findings by other studies that number of agents is not a sufficient indication of performance, but an effective system needs to focus on the enabling environment for agents to be motivated to work as mandated. In this paper, enabling conditions that are found to be statistically significant are external funding, enforcement of performance targets, systems of rewards and sanctions, mobility to foster linkages, and skills development. Originality: This paper contributes by: (1) analyzing a cross-section of various organizations and agents to identify factors that explain variations in performance in a statistical and systematic approach; (2) providing insights on how to prioritize investments and options for a fragile state like DRC, with weak infrastructure and institutional capacity and with a long history of neglect for their national extension system; and (3) illustrating how a rich and well-cited conceptual framework can be implemented empirically to provide policy options for a country like DRC.
6. Farmer bargaining power and market information services
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Courtois, Pierre (author) and Subervie, Julie (author)
- Format:
- Journal article
- Publication Date:
- 2015-04
- Published:
- Ghana
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07522
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 97 (3): 953-977
7. Green consumption behavior antecedents: environmental concern, knowledge, and beliefs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pagiaslis, Anastasios (author) and Krontalis, Athanasios Krystallis (author)
- Format:
- Journal article
- Publication Date:
- 2014-05
- Published:
- Greece
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07278
- Journal Title:
- Psychology & Marketing
- Journal Title Details:
- 31(5) : 335-348
8. Opinions of landscape roses available for purchase and preferences for the future market
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Waliczek, T.M. (author), Byrne, David (author), and Holeman, Dan (author)
- Format:
- Journal article
- Publication Date:
- 2018-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10322
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(6) : 807-814
- Notes:
- 8 pages, via online journal, Rose (Rosa ×hybrida) breeders historically have bred plants based on what they personally have deemed attractive and traits required by growers to produce the crop successfully. End-user preferences were not formally considered in breeding decisions. The purpose of this study was to investigate growers’ and consumers’ opinions of roses available on the market and preferences for future roses coming into the market. A web-based survey tool was developed to measure the attributes consumers were considering in purchasing and growing rose plants, their knowledge of diseases and pests, and their hopes for new plants coming to market. A link was sent to horticultural group mailing lists as well as distributed through personal e-mail lists, Facebook, and a news release from Texas A&M University. The survey was posted for 4 months. It included ≈66 questions and took 30 minutes or more to complete. More than 2000 responses were received from rose growers and nursery consumers worldwide. The respondents preferred roses that were disease resistant, with fragrant, abundant, red, and everblooming flowers. The ideal height of the preferred rose shrubs was waist to shoulder-height. Differences were found in preferences between experienced rose growers and those who were not affiliated with rose associations on variables such as the need to use chemicals to manage diseases, the importance of foliage glossiness and large vs. small blooms, the value of roses in the garden setting, the level of difficulty roses pose in growing situations, and the willingness to pay more for a rose shrub in comparison with other garden plants. Differences also were found among age groups and preferences for flower color, fragrance, foliage color, and foliage glossiness. This information could be helpful in targeting marketing of roses.
9. Socio-demographic profile of different samples of Latin American rural extensionists
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author), Bianqui, Vanina (author), and Universidade Federal de Santa Maria Brasil
- Format:
- Online journal article
- Language:
- Portuguese and English
- Publication Date:
- 2014-03
- Published:
- Brazil: Redalyc
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10933
- Journal Title:
- Ciência Rural
- Journal Title Details:
- 44(3) : 575-581
- Notes:
- 6 pages, via online journal, In order to design and implement public policies in the context of rural development, information tends to be gathered about family farming in different Latin American countries. In contrast, scarce attention has been given to the description of rural extensionists, who are the ones supporting family farming in the fi eld. A cross-sectional investigation was conducted between 2010 and 2012 including surveys to rural extensions working in 10 different Latin American countries, this allowing for a preliminary description of the socio-demographic profile of the respondents. The samples were incidental ranging from 19 (Bolivia) to 220 (Argentina) subjects, this implying that they were not representative. Significant statistical differences were found with regards to the sex, age, experience, level of education and university degree of the samples pertaining to the different countries. In average, most extensionists are men (70.1%), age 40.3 and have little more than 11 years of experience as extensionists. Brazilian practitioners surveyed are the oldest, most educated and experienced among the different samples. In general, most extensionists have a technical background and are agricultural engineers. The Uruguayan sample showed the highest percentage of extensionists coming from the area of social sciences.
10. Understanding precision agriculture adoption through two decades of the Croplife Purdue Survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Erickson, Bruce (author) and Lowenberg-DeBoer, James (author)
- Format:
- Survey report
- Publication Date:
- 2018-07-19
- Published:
- USA: Purdue University, West Lafayette, Indiana
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10589
- Notes:
- 20 pages., Via online - Power Point presentation. Summarizes retail dealers' adoption of precision technologies in agriculture, 1997-2017., The CropLife/Purdue University precision dealer survey is the longest-running continuous survey of precision farming adoption. The 2017 survey is the 18th, conducted every year from 1997 to 2009, and then every other year following. Major sections of the survey include precision technologies used by the retailers within their business/on their equipment, the adoption rates of precision products and services offered by retailers to customers, the dealer’s estimation of the acres in their area where farmers are using precision practices, and questions about profitability, technology investment, and constraints to adoption. The 2017 survey shows substantial increases in the adoption of practices that provide data for understanding and managing inter- and intra-field variability. Grid/zone soil sampling, which was being offered by 35 to 57% of dealers in a period stretching from 1999 to 2013, increased to 67% in 2015 and to 78% offering in 2017. Soil EC mapping increased from 19% in 2015 to 31% in 2017, and dealers offering UAV services from 19% to 30%. At the same time variable rate technology (VRT) seeding prescriptions, VRT lime application, and VRT fertilizer application services are up, yet VRT pesticide offerings are down. Seventy eight percent of dealers are using autoguidance for their custom application and 73% are using sprayer section controllers.