Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11421
Notes:
8 pages., Online from organization website., Five core principles and 10 additional guidelines for meeting the highest ethical standards of professional practice.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10392
Notes:
Online from Fairness and Accuracy in Reporting, New York City, New York. 9 pages., "Is it a conflict of interest for a columnist who covers food and agriculture to take money from agrichemical industry interest groups?"
30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
25 pages., via online journal., Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are positively related to producers’ trust of that brand. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups, which illustrates beef seedstock buyers may be more reliant on other informational cues than design to inform their purchasing decisions. Future research is needed to parcel out effects of the brand information relative to the design aspects of the ad.
Leak, Tashara M. (author), Benavente, Lisa (author), Goodell, L.Suzanne (author), Lassiter, Annie (author), Jones, Lorelei (author), and Bowen, Sarah (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11562
6 pages., Online via UI e-subscription, Researchers used focus groups to analyze perspectives of graduates of an Extension-based Expanded Food and Nutrition Education Program (EFNEP). "Trust emerged as a central theme, because participants expressed a need for reliable information from known, credible sources and safe places to share information." Authors concluded that social media may be effective and establishing the trustworthiness of the social media site is essential to its use among low-income participants.
