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2. Bridging the farmer, consumer gap
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Forrest, Chris (author)
- Format:
- Journal article
- Publication Date:
- 2017-January/February
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08124
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 55(1) : 34
- Notes:
- Features a film, License to Farm," honored by the Canadian Agri Marketing Association
3. Consumers' and producers' perceptions of markets: service levels of the most important short food supply chains in Hungary
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Szabo, Dorottya (author) and Juhasz, Aniko (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Hungary
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10922
- Journal Title:
- Studies in Agricultural Economics
- Journal Title Details:
- 117 : 111-118
- Notes:
- In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
4. Local food movement gains momentum under COVID-19
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hiller, Stephanie (author)
- Format:
- News article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11710
- Journal Title:
- High Country News
- Journal Title Details:
- May
- Notes:
- 8 pages., Originally published by Yes! magazine and reproduced by High Country News as part of the SoJo Exchange of COVID-19 stories from the Solutions Journalism Network., Some consumers have turned to community agriculture as the pandemic strains the nation's food system.
5. Managing your image
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beth, Katjo (author), Leroy, Adrien (author), Madsen, Jens (author), and Read, Peter (author)
- Format:
- Journal article
- Publication Date:
- 2014-06
- Published:
- International: John Deere (European Edition in English language)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06584
- Journal Title:
- Furrow
- Journal Title Details:
- 120(2) : 14-18
- Notes:
- Includes 2014 research results involving consumer trust of farmers in countries throughout the world.
6. Money won't buy trust
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, Jim (author)
- Format:
- Journal article
- Publication Date:
- 2014-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06586
- Journal Title:
- Furrow
- Journal Title Details:
- 120(2) : 20
- Notes:
- Question/answer feature about relations and communications between consumers and farmers in the U.S.
7. Why U.S. farmers should get out - now
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arnot, Charlie (author / Center for Food Integrity)
- Format:
- Commentary
- Publication Date:
- 2017-03-20
- Published:
- USA: The Huffington Post
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08278
- Notes:
- 2 pages