International: Two Sides North America, Inc., Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D11532
Notes:
3 pages., Online via publisher website., Article from the non-profit organization, Two Sides North America. It reported progress in a campaign to stop organizations from making misleading anti-print and anti-paper claims in their customer communications. It included findings of an international survey among more than 10,000 consumers assessing their document-storing preferences and attitudes about print versus digital communications.
Online from publisher., Case example of arrangements by which participating ranchers and farmers are compensated for water they did not use. Financial support provided through cooperation with various organizations and environmental groups, based on shared interest in enhancing water conservation.
Knuth, Melinda (author), Behe, Bridget K. (author), Hall, Charles R. (author), Huddleston, Patricia (author), Fernandez, R. (author), and Texas A&M University
Michigan State University
Format:
Journal article
Publication Date:
2018-02
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10339
9 pages., Via online journal., Water is becoming scarcer as world population increases and will be allocated among competing uses. Some of that water will go toward sustaining human life, but some will be needed to install and support landscape plants. Thus, future water resource availability may literally change the American landscape. Recent research suggests that consumers’ attitudes and behavior toward potable water supplies have changed in other countries because of greater social awareness and increasingly widespread exposure to drought conditions. We conducted an online survey of 1543 U.S. consumers to assess their perceptions about landscape plants, the water source used to produce them, and plant water needs to become established in the landscape. Using two separate conjoint designs, we assessed their perceptions of both herbaceous and woody perennials. Consumers placed greater relative importance on water source in production over water use in the landscape for both herbaceous and woody perennials included in this study. They preferred (had a higher utility score for) fresh water over recycled water and least preferred a blend of fresh with recycled water for perennials and recycled water used for woody perennial production. In addition, the group that did not perceive a drought but experienced one placed a higher value (higher utility score) on nursery plants grown with fresh water compared with those which were actually not in drought and did not perceive one. Educational and promotional efforts may improve the perception of recycled water to increase the utility of that resource. Promoting the benefits of low water use plants in the landscape may also facilitate plant sales in times of adequate and low water periods.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09696
Notes:
Online from the United Nations Educational, Scientific and Cultural Organization (UNESCO), Paris, France. 3 pages., Case report of a successful and influential Indonesian River School Movement, which involves establishment of local river schools and activities.
