Online via subscription. 5 pages., Article summarizes results of a survey among farmers and consumers conducted by Aimpoint Research for The Packer. Findings showed that growers believe they best understand sustainability while believing that very few if any food retailers and consumers completely understand it. Nearly two-thirds of surveyed consumers said they believed sustainability efforts from the food industry are a response to their demands rather than industry driven by industry while two-thirds of growers said they believe sustainability efforts are industry driven. Report also compared beliefs by growers and consumers about where they get sustainability information.
Yu, Xi (author), Hailu, Getu (author), and Cao, Jessica (author)
Format:
Paper
Publication Date:
2014-05
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02720
Notes:
Paper presented at the Agricultural and Applied Economics Association 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 28-30, 2014. 30 pages.
Online from publication. 3 pages., "Retailers care about sustainability because consumers care, but for many the pursuit of sustainability tends to be more of an afterthought than top priority. Sustainability is valued highly by growers, retailers and consumers, but there is not always common understanding of what it means."
