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2. A case study of two successful social marketing interventions to promote 1% low-fat milk consumption
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- John, Robert (author), Finnell, Karla Jaye (author), and Scott-Kaliki, Meredith S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10520
- Journal Title:
- Social Marketing Quarterly
- Journal Title Details:
- 25(2): 137–159
- Notes:
- 23 pages., via online journal., This article presents a case study of two effective interventions promoting 1% low-fat milk consumption. Developed after extensive formative research and use of the 4Ps marketing mix, the first intervention in 2012, 1% Low-Fat Milk Has Perks!, was a multilevel intervention implemented in the Oklahoma City media market (OKCMM), which covers most of the western portion of the state of Oklahoma. The program evaluation was based on a quasi-experimental comparison-group design that compared milk sales in the OKCMM with the Tulsa media market (TMM) supplemented by a pre- and post-intervention telephone survey of Supplemental Nutrition Assistance Program recipients. The program evaluation revealed that 1% milk sales significantly increased 15% from before to after the intervention ended in the OKCMM compared to a smaller increase in the TMM. In 2014, the second intervention, Choose 1% Milk: A Healthy Family Choice, was implemented statewide using three experimental conditions. The intervention resulted in a 42.9% statewide increase in 1% milk sales from before to after the intervention ended. In this article, we describe the use of the marketing mix in the planning, implementation, and summative evaluation of both interventions, including strategic decisions that provide insight into efforts to influence behavior at the population level.
3. Diffusion of innovations and public communication campaigns: An examination of the 4R Nutrient Stewardship Program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Seeger, Henry (author), Wilson, Robyn S. (author), and Purdue University The Ohio State Unversity Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10431
- Journal Title:
- Journal for Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 21 pages., Via online journal., This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including issues management.
4. Exploration of dairy calf management practices and educational needs in vermont
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cosentino, Mia (author) and Smith, Julia M. (author)
- Format:
- Journal article
- Publication Date:
- 2020-10
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12329
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 57, n. 5
- Notes:
- 26 pages, Proper calf care is important on dairy farms as management practices affect animal well-being and productivity as well as farm profitability. This article highlights areas of calf management needing improvement according to the results of a mixed-mode survey intended to provide a snapshot of calf management practices in Vermont. Areas for which improvement is needed aligned with farmers' identification of topics of interest and included calving management, nutrition (particularly neonatal feeding practices), and biosecurity (including vaccination). Extension professionals can draw on information about practices needing improvement and topics of interest to farmers to better position themselves to provide outreach tailored to the real and perceived needs of their clients.
5. How to be a good rural extensionist. Reflections and contributions of Argentine practitioners
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author) and Consejo Nacional de Investigaciones Científicas y Tecnicas (National Council of Scientific and Technological Research), Argentina University of La Cuenca del Plata, Argentina University of Moron, Argentina
- Format:
- Online journal article
- Publication Date:
- 2015-04-15
- Published:
- Argentina: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10882
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 43 : 193-202
- Notes:
- 9 pages, online journal article, Quality rural extension is of utmost importance for generating food security and sustainable rural development. In this paper, Argentine rural extensionists' point of view on how to be a good practitioner is described, as well as compared to good practices proposed by scholars and international development organizations. Forty rural extensionists from the Northeastern Argentine provinces were interviewed (29men, 11 women). Interviews were recorded and transcribed, texts were categorized and contents analyzed. Scholars and extensionists, despite agreeing to most of the same principles, frame their recommendations for good extension practices in different ways. The former's recommendations tend to be supported by multiple case studies and focused on best practices on the level of extension projects or policies, while the latter's tend to draw upon their own experience and develop proposals more concerned with interpersonal interactions and with overcoming practical problems in real (and not ideal)settings. Best extension practices depend on environmental, institutional, political and cultural contexts, this implying there is no best extension practice in general. Training extensionists in interpersonal skills and in social sciences is key for reaching good extension results. Horizontal communication between farmers and extensionists, negotiation over best technologies, and helping farmers reflect on their production practices are extension strategies with great potential.
6. The comparison of agricultural knowledge and information systems (akis) for adopters and non-adopters of good agricultural practices in Bafra District of Samsun, Turkey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abdurahman, Mustafe Abdulkadir (author), Abacı, Nur İlkay (author), and Demiryürek, Kürşat (author)
- Format:
- Journal article
- Language:
- English / Turkish
- Publication Date:
- 2016-12-01
- Published:
- Turkey: Open Journal Systems 2.4.8.1
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13061
- Journal Title:
- Turkish Journal of Agriculture - Food Science and Technology
- Journal Title Details:
- V.4, N.12
- Notes:
- 12 pages, available in Turkish online., The purpose of the study is to compare Agricultural Knowledge and Information Systems (AKIS) for adopters and non-adopters of Good Agricultural Practices (GAPs) in the Bafra district of Samsun, Turkey. The main materials of this study are the data obtained from a survey and interview with adopters and non-adopters of GAPs in Bafra district. The research data were collected from 77 farmers contained both adopters and non-adopters of GAPs. Statistical analysis, such as Chi-square and t-test was used. The study results presented the socio-economic characteristics of farmers. There was a significant difference between adopters and non-adopters of GAPs, according to household size, organizational membership, farm size, livestock and crop production. Meanwhile, the information sources such as a district agricultural manager/personnel, adviser of the farmers‘ union association (GAPs) and pesticide/fertilizer dealers were preferred the main sources of agricultural information for adopters of GAPs. However, it recommended that information sources like research institute, university and cooperatives needs to be improved by strengthening their way of information dissemination. In terms of usefulness of AKIS for this study, it seems that this system was insufficient to analyze this study. Even though the functions of this system are essential elements, they are insufficient for establishing a network of complex innovation-oriented institutional arrangements. In the future, this study suggests to analyze GAPs it needs to use Agricultural Knowledge and Innovation System (AKIS) approach, because this system have many interaction networks that can facilitate the researchers to reach the innovation easily to the intended farmers.