690 German survey recipients were given one of four different fictitious "newspaper articles" describing negative effects of meat consumption - either in terms of adverse effects on human health, on climate change, on animal welfare or on personal image. Findings showed that animal welfare and health arguments had the strongest effects at reducing meat consumption in both men and women.
Lindsey, Angela B. (author) and Irani, Tracy A. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08129
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 26 pages.