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2. Drones and data: an update on farmer data
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thatcher, Mary Kay (author / American Farm Bureau Federation)
- Format:
- Presentation
- Publication Date:
- 2016-02-25
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07438
- Notes:
- Presentation at the U.S.Department of Agriculture Outlook Forum, Arlington, Virginia, February 25, 2016. 44 pages.
3. How consumers use mandatory genetic engineering (GE) labels: evidence from Vermont
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kolodinsky, Jane (author), Morris, Sean (author), Pazuniak, Orest (author), and University of Vermont
- Format:
- Journal article
- Publication Date:
- 2018-10-29
- Published:
- United States: Springer Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10315
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(1) : 117-125
- Notes:
- 9 pages., Via online journal., Food labels legislated by the U.S. government have been designed to provide information to consumers. It has been asserted that the simple disclosures “produced using genetic engineering” on newly legislated U.S. food labels will send a signal that influences individual preferences rather than providing information. Vermont is the only US state to have experienced mandatory labeling of foods produced using genetic engineering (GE) via simple disclosures. Using a representative sample of adults who experienced Vermont’s mandatory GE labeling policy, we examined whether GE labels were seen by consumers and whether the labels provided information or influenced preferences. Nearly one-third of respondents reported seeing a label. Higher income, younger consumers who search for information about GE were more likely to report seeing a label. We also estimated whether labels served as information cues that helped reveal consumer preferences through purchases, or whether labels served as a signal that influenced preferences and purchases. For 50.5% of consumers who saw a label, the label served as an information cue that revealed their preferences. For 13% of those who saw the label, the label influenced preferences and behavior. Overall, for 4% of the total sample, simple GE disclosures influenced preferences. For a slight majority of consumers who used a GE label, simple disclosures were an information signal and not a preference signal. Searching for GE information, classifying as female, older age and opposing GE in food production significantly increased the probability that GE labels served as an information source. Providing such disclosures to consumers may be the least complex and most transparent option for mandatory GE labeling.
4. Impact of fear appeals on pro-environmental behavior and crucial determinants
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chen, Mei-Fang (author)
- Format:
- Journal article
- Publication Date:
- 2016-01
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07144
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 35(1) : 74-92
5. Modeling relationships between subdimensions of environmental literacy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Genc, Murat (author) and Akilli, Mustafa (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07193
- Journal Title:
- Applied Environmental Education & Communication
- Journal Title Details:
- 15(1) :58-74
6. The effects of online video on consumers’ attitudes toward local food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Rumble, Joy N. (author), Telg, Ricky (author), Lamm, Alexa (author), and University of Florida Iowa State University
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10171
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
7. The importance of source: A mixed methods analysis of undergraduate students' attitudes toward genetically modified food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Rumble, Joy N. (author), Gay, Keegan D. (author), and Rodriguez, Mary T. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07573
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 57 (3): 145-161
8. Thinking beyond farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Winfield United (author), Exponent PR (author), and Colle+McVoy (author)
- Format:
- Online document
- Publication Date:
- 2017
- Published:
- United States: Public Relations Society of America
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10305
- Notes:
- 3 pages., Via Silver Anvil Awards., WinField United teamed up with Exponent PR and its sister agency, Colle+McVoy, to unleash a multi-channeled communications blitz to help farmers and retailers be more efficient and sustainably connect the dots using WinField United’s proprietary precision agriculture tools and data platforms. Additionally, the team took on the challenge of telling the remarkable story of modern agriculture to the masses.
9. Understanding drivers, barriers and information sources for public participation in marine citizen science
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martin, Victoria Y. (author), Christidis, Leslie (author), Lloyd, David J. (author), and Pecl, Gretta T. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07105
- Journal Title:
- JCOM: Journal of Science Communication
- Journal Title Details:
- 15(2) : 1-19
10. Utilization of text mining as a big data analysis tool for food science and nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tao, Dandan (author), Yang, Pengkun (author), and Feng, Hao (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11679
- Journal Title:
- Comprehensive Reviews of Food Science and Food Safety
- Journal Title Details:
- 19 : 875-894
- Notes:
- 20 pages., Via online from the University of Illinois website., Authors' review provided an overview of the data sources, computational methods, and applications of text data in the food industry. Applications of text data analysis were illustrated with respect to food safety and food fraud surveillance, dietary pattern characterization, consumer-opinion mining, new-product development, food knowledge discovery, food supply-chain management, and online food systems.