5 pages., Via online magazine., Winner of the 2017 Borlaug cast communication award, Jayson Lusk, shares the three challenges he sees in effectively communicating with the general public as well as some potential solutions.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10671
Notes:
4 pages., via Scientific American website., Hours after the news broke that the U.S. Department of Agriculture e-mailed its scientists ordering them not to speak to the press, and informing them that there would be an immediate halt on press releases, the USDA insisted it isn’t really suppressing its researchers’ communications with the public—because they can still publish peer-reviewed journal articles or give media interviews if the agency approves them.
