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    1. Farmers' intention and decision to adapt to climate change: a case study in the Yom and Nan basins, Phichit province of Thailand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arunrat, Noppol (author), Wang, Can (author), Pumijumnong, Nathsuda (author), Sereenonchai, Sukanya (author), Cai, Wenjia (author), and State Key Joint Laboratory of Environment Simulation and Pollution Control (SKLESPC), School of Environment, Tsinghua University, Beijing, China Faculty of Environment and Resource Studies, Mahidol University, Nakhon Pathom, Thailand Ministry of Education Key Laboratory for Earth System Modeling, Department of Earth System Science, Tsinghua University, Beijing, China Institute of Communication Studies (ICS), Communication University of China, Dingfuzhuang East Street, Chaoyang District, Beijing, China
    Format:
    Journal article
    Publication Date:
    2017-02-01
    Published:
    Thailand: Elsevier Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08153
    Journal Title:
    Journal of Cleaner Production
    Journal Title Details:
    143: 672-685

    2. The effects of tactical message inserts on risk communication with fish farmers in Northern Thailand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lebel, Louis (author), Lebel, Phimphakan (author), Lebel, Boripat (author), Uppanunchai, Anuwat (author), and Duangsuwan, Chatta (author)
    Format:
    Online journal article
    Publication Date:
    2018-06-26
    Published:
    Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10505
    Journal Title:
    Regional Environmental Change
    Journal Title Details:
    18: 2471–2481
    Notes:
    11 pages., via online journal., Fish farmers need to take into account many factors, including climate-related risks, when making decisions to invest in stocking ponds or cages in rivers. Officials, experts, and other fish farmers try to influence these decisions by communicating information about risks verbally or using text messages. Recurrent mass mortality events associated with droughts and floods suggest some communication efforts have been ineffective. Theories of risk communication make different predictions about what elements make messages influential. The purpose of this study was to improve understanding of the potential influence of inserting tactical messages into a communication text on the decision behavior of fish farmers with respect to climate-related risks. Experiments were carried out on hand-held tablets with 1050 fish farmers as subjects. Fish farmers were asked to imagine they faced a risk of drought, water shortage, flood, or increasing risks of drought in a drying climate. They were also given a plausible response measure that would require some investment, and then asked to indicate how likely they would adopt that measure. Farmers’ intentions to take risk reduction actions in long-term adaptation increased when the message they received re-affirmed that they were susceptible to the threat, an impact was likely or that the response to the risk was an effective measure. For shorter-term risk reduction measures, the effect of re-affirming response efficacy was to suppress intentions to act. This study found no evidence that appeals to fear, guilt, or anxiety emotions work; references to social norms, behavioral control, and benefit versus cost arguments also failed to increase intentions to act. The findings of this study supported some propositions of common risk communication theories but not others. The methods and findings are useful for improving the design of communications aimed at informing farmers about climate-related risks.