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2. Consumer expectations regarding sustainable food: Insights from developed and emerging markets
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sidali, K (author), Spiller, A (author), and Meyer-Hoefer, M. von (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07570
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 19 (3): 141-170
3. Environmental advertising in China and the USA: the desire to go green
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Li, Xinghua (author)
- Format:
- Book
- Publication Date:
- 2016
- Published:
- International: Routledge, Abingdon, Oxon, England.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08675
- Notes:
- 158 pages.
4. Farmer field school and farmer knowledge acquisition in rice production: Experimental evaluation in China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mingliang Guo (author), Xiangping Jia (author), Jikun Huang (author), Kumar, Krishna (author), Burger, Nicholas E. (author), and Center for Resources, Environment and Food Security, China Agricultural University center for Chinese Agricultural Policy, Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences RAND
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10463
- Journal Title:
- Agriculture, Ecosystems and Environment
- Journal Title Details:
- 209: 100-107
- Notes:
- 8 pages., Via online journal., We collaborate with the Chinese Ministry of Agriculture (MOA) and conduct a randomized controlled trial (RCT) to examine the effects of farmer field schools (FFS) on the knowledge acquisition by farmers in rice production in Anhui, China. The intensification of China’s agricultural production has raised widespread environmental concerns. Lack of advisory services to increase awareness and knowledge has been found to be the primary constraint to improving farming and environmental outcomes. However, training millions of small farmers is a significant challenge. To impart the knowledge of sustainable and low-carbon farm management, the MOA recently piloted a FFS program through its public extension system. A participatory approach to rural advisory services, FFS was initiated by the Food and Agriculture Organization during the late 1980s in Asia, and at present is being practiced in more than 90 developing countries. However, the effectiveness of the FFS program has not been conclusively demonstrated, and the results of previous impact evaluations have varied greatly according to evaluation methods. A major drawback of previous studies has been selective participation in the program, leading to biased estimates of program effects. We use an RCT to overcome these problems. The results are heterogeneous: FFS effectively improved farmers’ knowledge of pest management and agro-environment; however, we find no effects on nutrient management and cultivation knowledge. Furthermore, the effects were smaller for female and old participants. Being a “best-design” approach of agricultural extension initiated by FAO, FFS faces challenges to be “best-fit” in China, where urbanization and agricultural transformation are emerging.
5. Who cares what parents think or do? observational learning and experience-based learning through communication in rice farmers’ willingness to adopt sustainable agricultural technologies in hubei province, china
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zeng, Yangmei (author), Zhang, Junbiao (author), He, Ke (author), and Cheng, Linlin (author)
- Format:
- Journal Article
- Publication Date:
- unknown
- Published:
- Germany: Springer-Verlag
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205; Folder: +ACDC ACES Document Number: D12735
- Journal Title:
- Environmental Science and Pollution Research
- Journal Title Details:
- Online
- Notes:
- 15 pages, Sustainable agricultural technologies are of great significance in fully utilizing agricultural resources and promoting agricultural production. However, the adoption rates of these technologies are often characterized as low in rural areas in China. To figure out the potential salient determinants of rice farmers’ willingness to adopt sustainable agricultural technologies, this paper, by employing the multivariate probit model and ordered probit model, particularly and firstly explores the roles of observational learning and experience-based learning through communication from parents within the household on rice farmers’ willingness to adopt these technologies. Results show that there are strong complementarities and substitutabilities between sustainable agricultural technologies that rice farmers are willing to adopt, and that observational learning and experience-based learning through communication within the household do have pronounced effects on rice farmers’ willingness to adopt some sustainable agricultural technologies and on their intensive use intentions. Therefore, while formulating policies to improve the adoption rates and adoption intensity of these technologies, relevant government agencies should take the complementarities and substitutabilities between sustainable agricultural technologies as well as observational learning and experience-based learning through communication from parents into consideration.