16 pages, This study analysed the delivery of public agricultural extension services to the rural households of Idutywa, Eastern Cape. Primary data were collected from 75 participants. Descriptive and inferential statistics were used to analyse the data. Results revealed that there is generally a lack of access to extension services by households in the study area. Above all, the findings showed that access to agricultural extension services is influenced by limited movements, cellphone data, household size, and a limited number of farmers for training. Based on the control and treated variables, the Average Treatment Effect Treated from Kernel, Nearest Neighbours, and Radius matching methods were found to be negative which means that if farmers did not receive the program during the pandemic, the performance and yields were going to be very poor and low. The study recommends that extension officers should be empowered with modern tools to deliver need-based agricultural extension services in the future.
Extension and Advisory Services (EAS) are delivered by millions of extension professionals representing the public, private and civil society located across the globe and have been helping in addressing farmers’ needs over the years, including during COVID-19 pandemic situation. However, public sector has been a major agency dealing with EAS in India and is facing several challenges and constraints to fulfil the demands of farmers on
timely basis. The challenge today is to change the organizational culture to incorporate innovation as a core value and to institutionalize the emerging paradigms. Further, different strategies and measures need to be taken to ensure timely and quality EAS by reorienting extension priorities in such emergency situations and later too. In this context, an effort to review the extension mechanism across India and also has focused on reorienting extension priorities post COVID-19 scenario. The study has highlighted on strengthening extension and feedback mechanism, improving research-extension linkages, capacity building, public-private partnership
(PPP), developing infrastructure, mass media support and use of Information and Communication Technologies (ICTs) etc. to improve the efficiency as the time demands. The paper concludes that reorienting extension
priorities is very essential with a vast network of various stakeholders by adapting effective approaches like utilization of social media, human resource development, PPP, farmer groups etc. during and post pandemic
scenario. Further, empirical efforts are also needed to develop reliable, location-specific, participatory, gender-sensitive and inexpensive extension methodologies and materials to meet the demands during such crisis.
Further, developing countries like India have to invest in terms of various resources like financial, human resource etc. for promoting higher productivity and sustainability through EAS.
