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2. A five-step stakeholder communication plan for more effective natural resource management
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, Hannah O. (author), Jacobson, Susan K. (author), Cockrell, Marcy (author), Sutt, Jessica (author), Allen, Katherine (author), and Copeland, Amy (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-28
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12410
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 59, Iss. 4
- Notes:
- 8 pages, Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed by two primary sources: an expert meeting with stakeholder leaders and coastal residents and a review of relevant literature. By incorporating stakeholder input throughout the planning and implementation of natural resource management projects, new and innovative ideas emerge, and relationships between stakeholders, managers, and extension agents are strengthened.
3. Community engagement and the promotion of sustainable diets
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ramsing, Rebecca (author), Chang, Kenjing Bryan (author), Hendrickson, Zoe Mistrale (author), Xu, Zhe (author), Friel, Madison (author), and Calves, Ellen (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12168
- Journal Title:
- Journal of Agriculture, Food Systems and Community Development
- Journal Title Details:
- Vol 10 No 2 (2021)
- Notes:
- 25 pages, Decreasing the consumption of meat and dairy has been identified as an effective strategy for protecting the health of humans and the planet. More specifically, transitioning to diets that are lower in animal-source foods and higher in fruits, vegetables, legumes, and whole grains offers a promising opportunity to better align consumer behaviors with contemporary nutritional and ecological goals. However, given the limited understanding of how these changes in dietary behaviors can be best promoted, there is a need to explore the merits of community-based approaches to meat reduction and their capacity to advance more sustainable practices of eating at the individual, household, and community levels. To address this gap in the literature, we surveyed more than 100 American households participating in a communitywide, 12-week-long Meatless Monday challenge and tracked the changes in their knowledge, attitudes, beliefs, and food choices over a nine-month period. The case study provided herein highlights a number of key findings from our evaluation. Most notably, our results demonstrate the value of community-based efforts in initiating and maintaining dietary behavior change and provide preliminary insights into the unique roles of multilevel interventions and diverse stakeholder engagement in promoting healthier, more sustainable diets.
4. Empowerment of Stakeholders for Scaling-Up: Digital Technologies for Agricultural Extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bhattacharyya, Tapas (author), Wani, Suhas (author), and Tiwary, P. (author)
- Format:
- Book chapter
- Publication Date:
- 2021-11-18
- Published:
- International: Springer Link
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12482
- Journal Title:
- Scaling-up Solutions for Farmers
- Notes:
- Pages 121-147 in Scaling-up Solutions for Farmers., In most of the developing countries in Asia and Africa large yield gaps are existing between the current farmers’ yields and potential achievable yields. The necessity of meeting the farmers’ requirement to scale up research results is paramount for adequate food production. This requires empowerment of farmers by answering queries of farmers appropriately through different extension channels including state and central machineries. These are the backbone of the agricultural technology development to empower farmers as the major stakeholders and hence requires attention. Lack of awareness among farmers about good agricultural management practices compel them to follow the traditional practices. All agricultural education and research, ultimately aims at increased productivity and economic well-being of farmers. This is possible only when there is a minimum gap between laboratories and land. This gap is bridged by agricultural extension. But human capacity, the content of the information, processes of delivery and technology determine effectiveness of extension services. Non-availability of sufficient extension personnel is a major constraint. To overcome these shortcomings, e-Extension (eE) is the alternative. It is important to rejuvenate the agricultural extension system (AES) with innovative information communication technology (ICT) models for knowledge generation and dissemination. Latest digital technologies are discussed in this chapter on ICT to empower farmers to scale up for reaching the required target of food production with special reference to Indian scenario. There is an urgent need to transform neglected knowledge delivery systems by strengthening the science of delivery which has been neglected by the researchers/development worker/policy makers alike. Availability of new technologies such as information technology (IT), internet of things (IoT), audio and video using cell phones, geographical information system (GIS), simulation modelling, remote sensing (RS) open up new vistas for effective knowledge delivery for achieving the impacts on ground. This will help to cross the “Death Valley of Impacts” for achieving the zero hunger goal by adopting innovative approaches/tools and partnerships.
5. Extension Organizational Strengths: A Delphi Analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Keven (author), Randall, Nekeisha (author), Lamm, Alexa (author), and Sapp, Rochelle (author)
- Format:
- Journal article
- Publication Date:
- 2021-05-01
- Published:
- United States: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12202
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- Volume 62 - Number 2 - 2021
- Notes:
- Sharing the importance of agriculture, agricultural education, and programmatic efforts through Extension is vital to ensuring policy makers and the general public understand the need for supporting the overall agricultural industry. However, communicatingsuch importance can be challenging without accurate, evidence-based language to describe what makes agricultural initiatives unique and effective. Furthermore, having knowledge of the unique strengths of Extension builds a foundation of resources agricultural staff can use in problem-solving, communication, and education techniques. A Delphi study was conducted to research the unique strengths of University of GeorgiaExtension in an effort to better educate and communicate with local and state stakeholders. Findings resulted in 11 strengths that gained 100% agreement from research respondents. Six thematic categories covering all agreed-upon strengths document strengths in an explicit way that can also help with internal communication and education effortswithin the Extension organization.
6. Fresh, grown, made, and proud: How state governments use stewardship to collectively promote their state’s food products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12424
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Vol. 105 Issue 4
- Notes:
- 15 pages., Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.
7. Stakeholders’ Perceptions on Agricultural Land-Use Change, and Associated Factors, in Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnpaul Ihemezie, Eberechukwu (author) and Dallimer, Martin (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-21
- Published:
- International: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12498
- Journal Title:
- Environments
- Journal Title Details:
- 8 (11)
- Notes:
- 18 pages, Agricultural Land-Use Change (ALUC) is a major driver of global environmental change, not least via its direct impact on the sustainability and resilience of the rural economy. Its drivers are complex and have remained contentious, necessitating further empirical study. This study aims to derive context-specific evidence on the driving factors and effects of ALUC from different stakeholders’ perceptions. We carried out household surveys and participatory rural appraisal across Benue State, Nigeria. ALUC has economic, social, ecological, and institutional implications for farmers and on agricultural productivity. Farmers perceived that the main factors driving ALUC were land conflict, government land-use policies and infrastructural development. Stakeholders’ perceptions revealed that although the factors driving ALUC are diverse in nature, they are somewhat embedded within the broader issue of land-use conflict, which has led to cropland abandonment, clearing of forest vegetation, soil degradation, changes from large scale to subsistence farming, and farmers’ eventual loss of interest in agriculture. This suggest that the drivers and implications of ALUC go beyond simple changes to the extent of land used for agriculture, but also incorporates other regional socio-ecological changes. Our study highlights the importance of stakeholders’ perceptions in understanding complex socio-ecological issues if we are to provide clear direction into areas where policy interventions are most needed.