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2. Benefits of regional food quality labels for Czech producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sadilek, Tomas (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Czech Republic
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11084
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(2) : 195-205
- Notes:
- Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.
3. Effects of green marketing strategy on firm financial performance. The moderating role of government policy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Eneizan, Bilal M. (author), Matar, Ali (author), Al-Zawahreh, Abdelghafour (author), Alkhawaldeh, Abdelbaset M. (author), and Eneizan, Odal (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Jordan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11658
- Journal Title:
- Business and Economic Horizons
- Journal Title Details:
- 15(2) : 304-324
- Notes:
- 22 pages., Online via AgEconSearch., Researchers explored effects of green marketing mix strategy to overall performance and financial performance of firms using the case of car dealers in Jordan. Findings found promotion among the causes of effects. Government policy was revealed as having a moderating effect on the influence of education and green marketing strategy on the firm overall performance.
4. Young farmers and digitalization: from price taker to price maker
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Prayoga, Kadhung (author), Subejo (author), and Raya, Alia Bihrajihant (author)
- Format:
- Research report
- Publication Date:
- 2019-01-01
- Published:
- Indonesia: KnE Publishing, Dubai
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10876
- Journal Title:
- KnE Social Sciences and Humanities
- Journal Title Details:
- 3(20): 181-188
- Notes:
- An accompanying paper of the same title represents an earlier version of the journal article, including the Figure 1 and Reference list not included in the html version of the journal article., Via online., Information technology has developed rapidly, particularly in the area of social media. Almost all groups in society now use social media in their day to day activities, and one group that has been greatly impacted is young farmers. Before this era, farmers had difficulty accessing information. This study aims to find out what benefits are obtained and obstacles encountered by the use of social media in farming activities by the young farmers. This paper is descriptive explorative by using a qualitative approach. The data collection technique itself uses in-depth interviews, observations, literature studies, and documentation. The research location was in Bulukerto Village, Bumiaji Sub-District, Batu City which was carried out from November to December, 2017. The informants were chosen because they already used new media to support their farming activities. The result is the use of social media in the agricultural sector is widely used by young farmers in order to increase revenue and to seek information. Even so, there are still a number of problems faced by young farmers when utilizing social media, namely those interested in buying and selling online for agricultural products are not as high as other products and about the trust. The advice that can be given is farmers must post photos of products on Instagram with good pictures and caption. They also can tag others to reshare and spread the product information.