Young, Jeff (author), Burgy, Beth (author), Fleck, Laurie (author), Perrin, Mark (author), Oliver, Tim (author), Steever, Sara (author), Martin, Diane (author), and Hansen, Dave (author)
Format:
Journal article
Publication Date:
2015-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06160
Green Day (composer), Ryan Groff (instructor), Purple Something (performer), Maggie Quick (bass and vocals), Ben Joens (drums), Anika D'Souza (guitar and vocals), Dylan Bowman (guitar and vocals), and Anna Roberts (vocals and percussion)
Schuman, William (composer), Linda R. Moorhouse (conductor), Illinois Wind Symphony (performer), Brian Coffill (graduate associate conductor), and Brad Wallace (graduate associate conductor)
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06588
Notes:
Unpublished notes of responses during an interview/video session with Fawn Kurtzo, graduate student at the University of Arkansas, July 14, 2015. 4 pages.
