13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06810
Notes:
Sense and Sustainability Study based on an online national survey among U.S. adults by Harris Poll for G&S Business Communications, New York City, New York. 19-page PowerPoint presentation.
10 pages., via online journal., The main purpose of this study was to categories and describes the profile characteristics of the women beneficiaries, to determine the use of communication sources by the women beneficiaries, and to explore the relationship between the profile characteristics of the women beneficiaries of RDRS with their use of communication sources. Data were collected using interview schedule from a sample of 112 women beneficiaries selected from the population of 280 by multistage random sampling procedure from five villages of Rajendrapur union under sadar upazila of Rangpur district. Use of communication sources by the RDRS women beneficiaries was determined on three dimensions viz. attitude, contact and application, and finally the use of communication sources index (UCSI) was computed. The UCSI ranged from 45.24 to 277.68 with a possible range of 0 to 300. Based on UCSI, among the 10 communication sources the first five communication sources were husband (277.68), neighbours (219.05), RDRS-worker (205.95), RDRS group meeting (193.45) and relatives (160.42). However, the last five communication sources were RDRS officer (134.82), mobile phone (112.80), television (68.75), inputs dealer (63.99) and SAAOs (45.24). The findings revealed that the highest proportion (38.39%) of the women beneficiaries had medium use of communication sources compared to 33.93% low use and 27.68% high use. Among the ten selected characteristics of the women beneficiaries’ education, farm size, annual income, daily time use, credit received and participation in IGAs showed positive significant relationship while fatalism showed negative significant relationship with their use of communication sources. Age, family size and dependency had no significant relationships. The women beneficiaries of RDRS had moderate exposure with various communication sources so, the concerned Government Organizations and Non-government Organizations engaged in extension activities should make necessary arrangements for improving the use of communication sources by them in income generating activities.
