9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
Aurelie, Toillier (author), Baudoin, Alice (author), and Chia, Eduardo (author)
Format:
Paper
Publication Date:
2014
Published:
Burkina Faso
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11346
Notes:
Paper presented during the 11th European International Farming System Association (IFSA) Symposium, "Farming systems facing global challenges: capacities and strategies," April 1-4, 2014, in Berlin, Germany. 11 pages in proceedings, The study involved "learning regime" as the set of mechanisms that are triggers for and lead to the acquisition of new knowledge and skills, allowing the head of the farm to improve production and management methods. Authors identified four types of regimes, calling into question the assumption of homogeneity of farmers' capabilities to change their routines to acquire new skills. Findings prompted suggestion that creating spaces for exchanges between producers who are at common stages of development or have similar problems, leveraging specific know-how of different ethnic groups and inter-cultural exchanges, and facilitating access to existing information in a given territory seem to be some of the many possible ways of strengthening existing dynamics of learning.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05754
Notes:
Online from Rural Reporters. 3 pages., Addresses the role of community-based organizations (CBOs) and non-governmental organizations (NGOs) in strengthening the rural sector of developing countries, with emphasis on Africa.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05918
Notes:
Via website of the United Nations Conference on Trade and Development (UNCTAD), Geneva, Switzerland. UNCTAD Current Studies on Science, Technology and Innovation, No. 9. 84 pages.
