Tovar-Aguilar, J. Antonio (author), Monaghan, Paul F. (author), Bryant, Carol A. (author), Esposito, Andrew (author), Wade, Mark (author), Ruiz, Omar (author), and McDermott, Robert J. (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05989
20 pages., via online journal., Farm work safety intervention programs based on educating and informing have been criticized for not demonstrably improving work safety. We argue that these criticisms are misplaced and that the problem with educating and informing lies not necessarily in the tool, but rather in its implementation. We arrive at this conclusion by systematically investigating eight of the largest farm work safety interventions in Sweden. In particular, we describe how they use fear and other emotional appeals in their communications in an attempt to motivate improved work safety. We then analyze their implementation using the extended parallel processing model (EPPM). We show that, although threat of injury and death is used in the majority of these interventions to motivate individuals, the threat is inconsistent with the behaviors targeted. Other shortcomings and implications for implementing wide-scale farm work safety interventions are discussed.
Online via keyword search of UI Library eCatalog. 7 pages., Analysis based on media database maintained by the Canadian Agricultural Safety Association, which stores publicly available news media reports of agricultural injuries and fatalities in Canada. Fjindings suggested that prevention messages were rare (6.3% of 856 relevant articles) in media reporting of farm injuries and were decreasing during 2010-2017.
13 pages, Online via UI Library electronic subscription, Described the mutually perceived influence of bankers and insurers on their agricultural clients' decision-making regarding health and safety. Authors concluded that insurers and bankers may prove both positive and negative, as farmers may be skeptical about the intention of the incentives, making messaging critical.
8 pages, Online via UI Library electronic subscription, Examined news media reporting on farm injuries in Canada, 2010 through 2017. Only 6.3% of 856 identified articles included a prevention message. Authors concluded that prevention messages are rare in media reporting of farm injuries and are decreasing over time. "Improved reporting is needed to aid in farm injury prevention."
