1. The biggest bang for the buck: valuation of various components of a regional promotion campaign by participating restaurants Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Xie, Ran (author), Isengildina-Massa, Olga (author), and Carpio, Carlos E. (author) Format: Journal article Publication Date: 2014-05 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02711 Journal Title: Journal of Agricultural and Applied Economics Journal Title Details: 46(2) : 193-208
