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2. Using perceived differences in views of agricultural water use to inform practice
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Alexa J. (author), Taylor, Melissa R. (author), and Lamm, Kevan W. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07574
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 57 (3): 180-191
3. Do they believe they can communicate? Assessing college students’ perceived ability to communicate about agricultural sciences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Norris, Shannon L. (author), Murphrey, Theresa Pesl (author), and Leggette, Holli R. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11117
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 60(4): 53-70
- Notes:
- 18 pages., via online journal., Meeting the demands of a proficient scientific workforce depends on students’ communication skill preparation. To describe students’ self-perceptions of their communication skills, we surveyed 315 students in Texas A&M University’s College of Agriculture and Life Sciences. Participants noted they were most proficient in their ability to listen effectively and least proficient in asking effective questions. Each communication skill characteristic showed a statistically significant difference before and after college engagement, but we found no statistically significant difference in the overall communication scores of students. Therefore, we recommend: 1) interviewing employers to understand their perceptions of entry-level employees; 2) investigating when students transition from false sense of confidence to actual confidence; 3) conducting a longitudinal study to investigate students’ perceptions of communication skills throughout their college experience; 4) evaluating faculty’s communication teaching methods across disciplines; and 5) investigating the influence of self-reflection on students’ attained communication skills. Conducting such studies could lead to stronger connections between the academy and the industry, especially as faculty strive to align their teaching with needs of the industry.
4. A historical examination of food labeling policies and practices in the United States: implications for agricultural communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author) and Roberts, Richie (author)
- Format:
- Journal Article
- Publication Date:
- 2022-12-31
- Published:
- USA: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12938
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- V.63, N.4
- Notes:
- 20 pages, Knowledge of agricultural practices has declined in recent years, resulting in consumers becoming uncertain of where and how their food has been produced and the marketing tactics used to promote the product. Historically, the U.S. population’s rich agricultural heritage coincided with higher levels of agricultural literacy. Some scholars, however, have maintained that U.S. culture has begun to lose touch with its agricultural foundations. More recent evidence has demonstrated that consumers acquire knowledge about their food from various media, most notably the Internet and social media. Often these sources use incorrect information and promote food and agricultural marketing trends that may not be grounded in scientific data. In response, this historical narrative analyzed a reform effort that occurred in U.S. food labeling policy and practice in the 1900s, which contributed to food labeling issues and consumer distrust in the agricultural industry. Based on the findings of this investigation, we concluded that food labels were initially intended to provide consumers with more profound knowledge of the food they purchased. However, key legislative acts such as the Fair Packaging and Labeling Act and the Nutrition Labeling and Education Act shifted the food labeling movement into a branding device to differentiate products and brands. We recommend that agricultural practitioners explore new ways to communicate their message more effectively. We also call for producers to incorporate more personal and emotional appeals when marketing agricultural products to better compete with third-party branding efforts.