12 pages., via online journal., The study assessed the communication competence of agricultural extension workers in Benue State, Nigeria. Ninety-three respondents were selected and studied using stratified and random sampling techniques. Data were collected from the use of a well-structured questionnaire. The results obtained revealed that the majority (57%) showed a low level of communication knowledge/skill. Logit regression statistics showed significant effect of respondents’ educational qualification, work experience, and rank (salary grade level) on their communication competence at 5% level of probability. It is therefore recommended that Benue State Agricultural and Rural Development Authority should adequately train their staff so as to correct their low communication knowledge/skill.
9 pages., via online journal., This study assessed the use of Facebook by farmers and extension agents in Otukpo Local Government Area of Benue State, Nigeria. One Hundred respondents (80 farmers and 20 extension agents) were selected using purposive and random sampling techniques. Research findings revealed that most farmers (56.2%) reported a low level of use of Facebook, while 50% of extension agents made high use of Facebook. Major constraints to using Facebook were poor network services for farmers and power failure for extension agents. Sex, formal education and income had significant effect on the farmers' level of Facebook use. It is therefore recommended that Internet services and electricity be improved in the study area.
16 pages., via online journal., Critical factors influencing farmers’ use of traditional communication methods (TCMs) in information dissemination were isolated with a factor analytical technique. The results show that most of the farmers were between 31 and 60 years and the majority (63%) employ use of TCMs such as proverbs, hooting, putting leaves on path, and use of palm fronds to deliver information at a moderate level. The features of TCMs, farmers’ personal characteristics, economic proficiency, and influence of social contact were factors influencing use of TCMs. It was concluded that use of TCMs is influenced by their peculiarities in discerning information and the user's personal and socioeconomic characteristics.
11 pages., via online journal., This study examined farmers' utilization of the Utom Inwang agricultural program on Atlantic 104.5 FM radio station. Data on listenership, utilization and constraints to utilization of information aired on the program were obtained from 150 randomly selected farmers. Although more of the respondents (53.3%) had a low listenership status, utilization of information was high (54.7%). Constraints to utilization were lack of finance (x¯ = 1.51) and poor feedback (x¯ = 1.21). Farming experiences (r = 0.188, p ≤ 0.05) and annual income (r = 0.376, p ≤ 0.05) were significantly related to utilization of the broadcast. Utom Inwang should be sustained, while financial information and feedback mechanisms should be improved upon.
15 pages., via online journal., The study analyzed 108 films released during the transformation agenda period. The proportion, frequency, centrality and framing of agricultural content in the movies were reviewed. Data obtained were described using frequency counts and percentages. One out of three movies screened had agricultural content, which was either one or two scenes in the movie (80.0%). Such content was mostly peripheral (89.0%) to the themes of the films and negatively framed (60.0%). Potentials of the industry for agricultural purposes were poorly utilized by government. Government should partner with Nollywood to portray agriculture in a positive light for improved citizens’ attitude toward agriculture.
