"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
Schenck, Bob (author), Herman, Matt (author), Arnold, James (author), Rao, Steve (author), Tourte, Don (author), West, Bob (author), and Yuskis, Courtney (author)
Format:
Journal article
Publication Date:
2018-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09299
Dawes, Glenn (author), Young, Jeff (author), Broadhead, Dean (author), Tessmann, Marcy (author), McClelland, Rob (author), Oliver, Tim (author), Guse, Greg (author), Boyer, Robert (author), and Martin, Diane (author)
Format:
Journal article
Publication Date:
2014-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02656
Young, Jeff (author), Burgy, Beth (author), Fleck, Laurie (author), Perrin, Mark (author), Oliver, Tim (author), Steever, Sara (author), Martin, Diane (author), and Hansen, Dave (author)
Format:
Journal article
Publication Date:
2015-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06160
VonderHaar, Tina (author), Burgy, Beth (author), Tessmann, Marcy (author), Duff, Mary Jane (author), Ries, Rhonda (author), Steever, Sara (author), Martin, Diane (author), Cleaver, Leigh Ann (author), and Adams, Lisa A. (author)
Format:
Journal article
Publication Date:
2016-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07078
Graham, Ben (author), Young, Jeff (author), Tessmann, Marcy (author), Charpentier, Tina (author), Steever, Sara (author), Jacobsen, Marie (author), and Martin, Diane (author)
Format:
Journal article
Publication Date:
2018-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09556