Via UI Library subscription., Owner-president of Brock Associates, Milwaukee, Wisconsin, describes his career, the services his firm provides, outlook for agricultural commodities, and farm policy changes anticipated with the new federal administration.
Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.
Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.
"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
Schenck, Bob (author), Herman, Matt (author), Arnold, James (author), Rao, Steve (author), Tourte, Don (author), West, Bob (author), and Yuskis, Courtney (author)
Format:
Journal article
Publication Date:
2018-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09299
