Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.
Schenck, Bob (author), Herman, Matt (author), Arnold, James (author), Rao, Steve (author), Tourte, Don (author), West, Bob (author), and Yuskis, Courtney (author)
Format:
Journal article
Publication Date:
2018-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09299
Dawes, Glenn (author), Young, Jeff (author), Broadhead, Dean (author), Tessmann, Marcy (author), McClelland, Rob (author), Oliver, Tim (author), Guse, Greg (author), Boyer, Robert (author), and Martin, Diane (author)
Format:
Journal article
Publication Date:
2014-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02656
VonderHaar, Tina (author), Burgy, Beth (author), Tessmann, Marcy (author), Duff, Mary Jane (author), Ries, Rhonda (author), Steever, Sara (author), Martin, Diane (author), Cleaver, Leigh Ann (author), and Adams, Lisa A. (author)
Format:
Journal article
Publication Date:
2016-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07078
Graham, Ben (author), Young, Jeff (author), Tessmann, Marcy (author), Charpentier, Tina (author), Steever, Sara (author), Jacobsen, Marie (author), and Martin, Diane (author)
Format:
Journal article
Publication Date:
2018-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09556