10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially
effective means of improving the effectiveness of natural resource management engagement
strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed
a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy,
Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of
farmer perspectives on climate change and inform more effective climate adaptation and
mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of
climate change, and attitudes toward climate action—to identify types. The research reported
in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to
assess whether variations in these observable characteristics between the six farmer classes
display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were
few systematic, meaningful observable patterns of difference between groups of farmers with
differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action
should be taken, may look very much like farmers who deny the existence of climate change
and do not support action. The overall implication of this finding is that climate change
engagement efforts by Extension and other agricultural advisors should use caution when
looking to observable characteristics to facilitate audience segmentation. Additional analyses
indicated that the farmer types that tended to be more concerned about climate change and
supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more
influenced by key private and public sector actors in agricultural social networks. On the
other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third
and one-half of respondents) were less integrated into agricultural networks. This suggests that
Extension and other agricultural advisors should expand outreach efforts to farmers who are
not already within their spheres of influence.
17 pages., via online journal, By analyzing interview and survey data from U.S. Forest Service
employees, we examined the strategies used for communicating about
climate change within the agency and their effectiveness from the
perspective of agency employees. We found a limited awareness among
employees regarding climate policy. We found that horizontal information
flow through informal social networks was an important way in which
climate-change information was communicated. We also found a lack of
confidence among employees in their ability to provide feedback to
agency leadership. Our results suggest that (1) agency leadership’s ability
to set priorities and deliver positive vision is important for increasing
employee awareness and inspiring actions, (2) the agency could play a
role in facilitating formal and informal networking among employees, and
(3) using advanced information technologies may contribute to information flow horizontally and vertically, formally and informally.
16 pages., Via online journal., Indigenous Mexican immigrants (Mixtecs) from rural Oaxaca, Mexico, experience a high
level of isolation and seasonal farm work, but the increasing speed of communication
technology stands to overcome these difficulties. For farm workers, the initial experience
of landlines and public pay phones was filled with anxiety and missed connections.
Despite the benefits of mobile phones, their adoption was delayed among Mixtec in
Oxnard, California, because of a combination of legal status, high cost, and seasonal
work. This article finds that a surge in mobile phone adoption and use took place during
a time where production of labor-intensive crops like strawberries increased throughout
California, farm worker settlement patterns matured, and mobile phone plans changed
becoming more affordable and easier to understand. The widespread adoption of mobile
phones brought more predictability to the informal agricultural job market for farm
workers, but this did not necessarily mean higher wages in the strawberry fields.
17 pages., via online journal article, The Sustainable Forestry and African American Land Retention
Program (SFLR) was launched in 2012 to increase adoption of sustainable forestry practices among African American landowners in
the southeastern United States to prevent land loss, increase forest
health, and build economic assets. One of its main goals was to
build communication networks through which African American
landowners could obtain and share information about forestry practices and landowner assistance programs independent of public agencies. To measure and examine the growth of these communication
networks over a three-year period (2014-2017), we conducted 87
interviews with landowners (24 of whom were interviewed multiple
times), SFLR personnel, and Federal and State staff members in
North Carolina. We used complementary methods of data gathering
and analysis, including social network analysis and qualitative analysis. Our results showed expanding communication networks will be
sustained independently of the program over time, although there is
still a heavy reliance on program personnel.
13 pages., Via online journal., Access to food is a basic pillar of human development. It is therefore unsurprising that it features so centrally on global development agendas and that a robust, interdisciplinary literature seeks to examine its determinants. This study focuses on the relationship between mobile technology and food access. Specifically, we ask whether mobile technology can strengthen the relationship between food access and certain social and political factors such as remittance flows and political participation. We use Afrobarometer surveys and highly disaggregated data on 2G network coverage to estimate a multilevel model testing how increased connectivity measured by mobile technology influences food access. We show that mobile phone use and higher frequency of use are significantly and positively correlated with food access, but we do not find evidence that remittances and political participation levels can explain the mechanisms linking mobile technology and food access. The study highlights that connectivity can play a powerful role in shaping food outcomes even when controlling for commonly identified impediments such as income constraints or physical isolation. These findings suggest that policies aimed at improving food access should devote attention to strengthening both communication and physical infrastructure.
22pgs, To explore the structures and processes within agricultural advisory organisations that may enhance absorptive capacity (AC) and determine how organisations develop their AC.
19 pages., via online journal., Agricultural e‐commerce clusters are new phenomena that have emerged in rural China. In examining the case of Shuyang County in Jiangsu Province, this paper puts forward an integrated model revealing the formation mechanism of agricultural e‐commerce clusters. The paper shows that the formation of agricultural e‐commerce clusters involves four processes of technology introduction, technology diffusion, quality crisis, and industrial agglomeration based on elements such as industry bases, e‐commerce platforms, network facilities, logistics services, entrepreneurial talent, local government, and market demand. Rural social networks and imitation behaviors promote technology diffusion by reducing the cost of technology introduction, and industrial agglomeration is found in the economies showing a deepening of labor divisions and geographic agglomeration. Throughout the formation process, a quality crisis may occur due to a race to the bottom and the opportunistic behaviors of local farmers. This work suggests that regional e‐commerce development is a systematic project. Governments of developing countries should not only realize the positive impacts of e‐commerce for the development of the agricultural industry but also recognize the premise and logic of how e‐commerce can play a prominent role.
Hosseininia, Gholamhossein (author), Khachak, Parisa Rafiaani (author), Nooripoor, Mehdi (author), Van Passel, Steven (author), and Azadi, Hossein (author)
Format:
Online journal article
Publication Date:
2015
Published:
Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10630
23 pages., via online journal., Understanding communicational behavior of rangelands’ stakeholders is fundamental for effective development of rangeland management plans. This study aimed to understand differences between stakeholders’ relations among various actors involved in rangeland management using social network analysis (SNA). A survey was conducted on 334 stakeholders (89 extension agents, 110 researchers and 135 executive agents) in the Tehran province, Iran. Results showed that all the three groups of stakeholders are interested in making contact mainly within their own group. Furthermore, while the executive agents have shared the strongest technical and friendship relations with the two other groups, the extension agents established the strongest administrative interactions. The researchers, however, made a poor link especially with the extension agents. The study concluded that SNA could be an efficient tool to assess communicational behavior in rangeland management.
