19 pages., Article 3945, Via online journal., Information communication technology (ICT) has changed the traditional agricultural extension service mode worldwide. This paper examines the effects of the Rural Distance Education Project (RDEP) on the household income, agricultural productivity, and off-farm employment of farmers in peri-urban areas in Beijing. Using the survey data of 783 randomly selected farm households from 54 villages in three Beijing peri-urban districts in 2014, and the propensity score matching method (PSM), we find that the RDEP has a significant and positive effect on agricultural productivity and input use. Meanwhile, the program’s effects are heterogeneous across districts and households. For example, the RDEP has significant impacts on several outcome indicators, such as agricultural labor productivity (at a 5% level of significance), agricultural land productivity (at a 10% level), and input use intensity (at a 1% level) in Tongzhou (an agriculturally more important district, with a more intensive RDEP usage), but none of these effects is significant in Pinggu district. Furthermore, the RDEP is found to have bigger, and statistically more significant effects, for households with junior high school education than for those with either lower or higher than junior high school education. Furthermore, the RDEP is more effective for households with more assets than those with fewer assets. These results point toward the importance of using a rural distance education program as an effective extension service, and the need to take community and individual characteristics into account in the implementation and design of future programs.
15 pages., Article #: 4690, via online journal., As with environment and sustainable development, there has been a rapid rise in the
worldwide consumption of organic foods over the last years, as well as the quickly growing potential
of organic markets in China, and their direct influence on consumer health awareness and social
opinion. This study provides insights into Chinese consumers’ attitudes toward organic foods and
evaluates purchase intention’s impact as a mediator in the relationship between external and internal
factors on purchase intention. This empirical study is based on an online questionnaire using a sample
of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical
approach for data analysis, and six hypotheses were examined. The results show that a more positive
attitude on the part of consumers toward organic foods will further reinforce their purchasing
intentions, whereas, there was no significant impact of marketing price and communication on
consumers’ attitudes toward organic foods. Furthermore, the results show that intention was a
full or a whole mediator among the three exogenous constructs of environment awareness, health
consciousness, and subjective norms. Based on the findings, marketing communication strategies
should concentrate on offering more value to consumers regarding the features of nutritional value.
Long-term environment friendliness, health benefits, and social status symbols should be assumed to
enhance consumers’ purchase intention in the organic foods industry.
