10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
20 pages., Agricultural extension and advisory services in information and technology dissemination and delivery are critical in a
developing country’s food security and sustainability. Without extension service provision, the productivity and
production smallholder farmers are experiencing would have been much lower, and current global hunger and
malnutrition worse. This paper assesses the effects of COVID-19 on the sustainability of agricultural extension
models/approaches for smallholder farmers in developing countries. Over 60 papers were reviewed covering 2019-2021,
commencing with the disease outbreak in China. Based on characteristics and usage, the findings indicate most reviewed
extension models were disrupted. No single model was entirely disbanded as the impact of COVID-19 was being felt.
However, each model incorporated a digital means of communication to keep farmers and service providers in touch.
There is considerable criticism around the inadequacy of these extension techniques in advancing the agenda for
smallholder farming’s long-term viability that needs to be addressed
12 pages, The study assessed the capability of extension agents in disseminating Climate Change (CC) information in Delta State, Nigeria. A multi-stage procedure was used in selecting 60 respondents. Data were collected on respondents’ capacity for outreach to farmers; existence of linkage on CC and sources of information on CC, constraints to building capacities for outreach and strategies to strengthen capacities. Mean, percentage, were used for analysis. Findings showed the existence of training on CC (23.3%) and practical learning experience on CC adaptation (20.0%). Lack of human resources (x= 3.30) and training programmes on CC (x= 3.23) were constraints to building capacities for outreach. Organization of seminars, workshops (x= 3.58), proper staffing (x= 3.57), provision of incentives (x= 3.55) were suggested as strategies to strengthen capacity for outreach. Extension agents in the state lack the requisite facilities for outreach to farmers on climate change agricultural adaptation. Also, there are inadequate human and material resources necessary for effective coverage of the farming population. Government and development organizations should hire qualified extension personnel and provide weather observatory for CC outreach in Delta State.
17 pages, Small farms and small farmers are a growing sector of the agricultural economy nationwide. Notably, small farms are influenced by similar antagonists to the success of their business as large, concentrated operations, but they experience it differently. The purpose of this study was to describe small farms and farmers in North Dakota to assist North Dakota State University Extension in defining their needs for programming development. We found that nearly 45% of small farmer respondents are women. Small farmers prefer to access information for their operations in a variety of ways but like to engage with Extension through more direct and personal means. Recommendations include developing programming targeted at female farmers and organizing Extension information resources targeted at small farm needs, specifically.
12pgs, This study highlights the results of a national survey of Extension land-grant and sea grant professionals designed to better understand their involvement in state/regional tourism programming and their perceptions of tourism related opportunities and challenges. This study demonstrates the breadth and importance of Extension’s tourism programing and continued challenges including limited investment and commitment by state institutions and the larger CES for core tourism program offerings. Investments in tourism programing are recommended as a way for Extension to maintain its relevancy, and better engage and address the community and economic development needs of traditional and emerging audiences.
19 pages, Agricultural extension service delivery remains pivotal in disseminating contemporary and innovative agricultural information, and the training and capacity building of farmers; all of which are critical to increased farmer productivity. There are several agricultural extension methods used by extension field officers to engage their target farmers; some of the contact methods used, like the individual and group methods amongst others, necessitates close interactions between both parties. As such, physical contact between persons cannot be avoided. In the current spate of COVID-19 threats to global health, there is a possible risk of human-to-human transmission of the disease. Some temporary measures like social distancing and the ban of gatherings are currently utilised by many countries to mitigate the rapid spread of the virus. The findings of several research reports showed that these restrictions negatively impacted agricultural extension service deliveries. This paper, therefore, reviewed alternative media delivery mechanisms as a probable palliative measure in sustaining the continuous delivery of agricultural information to farmers. The paper recommends intensifying the use of the electronic extension (E-extension) system. The mobile and computer/web-based platforms should be significantly harnessed (where applicable), while concurrently promoting the intense use of print media, radio, television, agricultural documentaries and instructional videos.
Coggins, Sam (author), McCampbell, Mariette (author), Sharma, Akriti (author), Sharma, Rama (author), Haefele, Stephen (author), Karki, Emma (author), Hetherington, Jack (author), Smith, Jeremy (author), and Brown, Brendan (author)
Format:
Journal article
Publication Date:
2022-03-01
Published:
United States: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12486
10 pages, Digital extension tools (DETs) include phone calls, WhatsApp groups and specialised smartphone applications used for agricultural knowledge brokering. We researched processes through which DETs have (and have not) been used by farmers and other extension actors in low- and middle-income countries. We interviewed 40 DET developers across 21 countries and 101 DET users in Bihar, India. We found DET use is commonly constrained by fifteen pitfalls (unawareness of DET, inaccessible device, inaccessible electricity, inaccessible mobile network, insensitive to digital illiteracy, insensitive to illiteracy, unfamiliar language, slow to access, hard to interpret, unengaging, insensitive to user's knowledge, insensitive to priorities, insensitive to socio-economic constraints, irrelevant to farm, distrust). These pitfalls partially explain why women, less educated and less wealthy farmers often use DETs less, as well as why user-driven DETs (e.g. phone calls and chat apps) are often used more than externally-driven DETs (e.g. specialised smartphone apps). Our second key finding was that users often made - not just found - DETs useful for themselves and others. This suggests the word ‘appropriation’ conceptualises DET use more accurately and helpfully than the word ‘adoption’. Our final key finding was that developers and users advocated almost ubiquitously for involving desired users in DET provision. We synthesise these findings in a one-page framework to help funders and developers facilitate more useable, useful and positively impactful DETs. Overall, we conclude developers increase DET use by recognizing users as fellow developers – either through collaborative design or by designing adaptable DETs that create room for user innovation.
7pgs, The grape and wine industry in Iowa is based on non-Vitis vinifera grapes, which are not well-known and come with their own set of challenges. An industry survey revealed that wine business and marketing are the main concerns for the Iowa grape and wine industry members. The educational resources already provided by Extension personnel were highly appreciated and events should be offered in several locations around Iowa. The main topics of roundtables and discussions should be about vineyard management and winemaking practices, specifically practices to avoid microbial spoilage, to reduce wine acidity and to select appropriate yeasts for fermentation.
20 pages, To explore young peoples’ motivation for engaging in agricultural education. Autonomous and controlled forms of extrinsic and intrinsic regulation are discussed regarding young peoples’ decision to pursue an agricultural education.
16 pages, Agricultural extension is one of the essential services that are offered by the South African Department of Agriculture, Land Reform, and Rural Development (DALRRD), to facilitate agricultural development in rural communities. The significance of agricultural extension is that it offers new knowledge to farmers and allows space for growth through various interventions such as agrarian transformation and improving livelihoods through the promotion of agriculture as a vehicle for ‘pro-poor’ economic growth. However, there is a concern that extension services are invisible in resource-restricted and previously marginalised rural communities. The study presented in this paper examined farmer’s experiences with extension practitioners and the impact of a lack of extension services on the development of impoverished rural communities. The researchers adopted a qualitative design wherein six focus group discussions were held to gather data from the farmers. Data were analyzed using ATLAS.ti22, a computer-assisted qualitative data analysis software (CAQDAS). Four themes of extension services that have a direct linkage to livelihood development, namely, the impact on rural livelihoods, production challenges, marketability, and economic impact, and the invisibility of extension services, were the central point of discussion.
