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2. Fresh, grown, made, and proud: How state governments use stewardship to collectively promote their state’s food products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12424
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Vol. 105 Issue 4
- Notes:
- 15 pages., Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.
3. MountainKing: retail displays effective when suggesting meal solutions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2021-01-25
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12070
- Journal Title:
- Packer
- Notes:
- Online from publication. 2 pages., Report on retail grocers using retail display sleeves to capture the attention of shoppers seeking a suitable side dish for their prepared, at-home meals. Cited as specially effective for secondary display at the meat counter or in the seafood department. "MountainKing's display sleeves present images of various meal possibilities with the company's different potato varieties."
4. NYC [New York City] fruit influencer: Here's how to market your company on social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sowder, Amy (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12178
- Journal Title:
- Packer
- Notes:
- Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
5. New program addresses issues of health access, understanding for Illinois residents
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Koon, Samantha (author / University of Illinois Extension)
- Format:
- Journal article
- Publication Date:
- 2021-03
- Published:
- USA: College of Agricultural, Consumer and Environmental Sciences, University of Illinois at Urbana-Champaign.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12159
- Journal Title:
- ACES@Illinois
- Notes:
- Online issue. 3 pages., Announces a new core program area, Integrated Health Disparities, in Illinois Extension. Purpose: "To provide leadership and resources in the crusade to address health inequities." Priority issues will include health promotion and education, healthcare access, behavioral health, and community well-being.
6. Six tips for effectively promoting an event
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fawkes, Jennifer (author)
- Format:
- Journal article
- Publication Date:
- 2021-04
- Published:
- USA: AAEA - The Agricultural Communicators Network, Lagrange, Georgia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12185
- Journal Title:
- AAEA ByLine
- Notes:
- Online from publisher. 3 pages., Professional development article emphasizes how to engage an audience and become an important item on their calendar.
7. Soy dairy performance metrics
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Krause, Julia (author), Cornelius M. (author), Goldsmith, P. (author), and Mzungu, M. (author)
- Format:
- Journal article
- Publication Date:
- 2021-11-01
- Published:
- Kenya: Africa Scholarly Science Communications Trust (ASSCAT)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D12993
- Journal Title:
- African Journal of Food, Agriculture, Nutrition and Development
- Journal Title Details:
- V.21, N.10
- Notes:
- 24 pages, Soybean (Glycine max (L. Merr.) has been a crop of interest to address both poverty and malnutrition in the developing world because of its high levels of both protein and oil, and its adaptability to grow in tropical environments. Development practitioners and policymakers have long sought value added opportunities for local crops to move communities out of poverty by introducing processing or manufacturing technologies. Soy dairy production technologies sit within this development conceptual model. To the researchers’ knowledge, no research to date measures soy dairy performance, though donors and NGOs have launched hundreds of enterprises over the last 18 years. The lack of firm-level data on operations limits the ability of donors and practitioners to fund and site sustainable dairy businesses. Therefore, the research team developed and implemented a recordkeeping system and training program first, as a 14-month beta test with a network of five dairies in Ghana and Mozambique in 2016-2017. Learning from the initial research then supported a formal research rollout over 18 months with a network of six different dairies in Malawi and key collaboration from USAID’s Agricultural Diversification activity. None of the beta or rollout dairies kept records prior to the intervention. The formal rollout resulted in a unique primary dataset to address the soy dairy performance knowledge gap. The results of analysis show that the dairies, on average, achieve positive operating margins of 61%, yet cannot cover the fixed costs associated with depreciation, amortization of equipment and infrastructure, working capital, marketing and promotion, and regulatory compliance. The enterprises in our sample operate only at 9% of capacity, which limits their ability to cover the normal fixed costs associated with the business. The challenge is not the technology itself, as when operated, it produces a high-quality dairy product. The challenges involve a business that requires too much capital for normal operations relative to a nascent and small addressable market.