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2. How to make a grand champion
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2019-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(5) : 22-23
- Notes:
- Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.
3. Largest communications agencies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2019-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10586
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(4) : 32-43
- Notes:
- via library catalog., Annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle industry.
4. Marketing agencies roundup
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, Julia (author), Young, Jeff (author), Unterweger, Brittany (author), Fleck, Laurie (author), Henderson, Kerry (author), Ries, Rhonda (author), and Walter, Jeff (author)
- Format:
- Journal article
- Publication Date:
- 2019-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10585
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(4) : 22-28
- Notes:
- via library catalog., Reports from eight agri-marketing communications agencies on what's new and vital in their profession.
5. Social media influencer marketing and children’s food intake: A randomized trial
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Coates, Anna E. (author), Hardman, Charlotte A. (author), Halford, Jason C. G. (author), Christiansen, Paul (author), and Boyland, Emma J. (author)
- Format:
- Journal article
- Publication Date:
- 2019-03
- Published:
- American Academy of Pediatrics
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10248
- Journal Title:
- Pediatrics
- Journal Title Details:
- 143(4)
- Notes:
- 11 pages., Via online journal article, OBJECTIVES: To examine the impact of social media influencer marketing of foods (healthy and unhealthy) on children’s food intake. METHODS: In a between-subjects design, 176 children (9–11 years, mean 10.5 ± 0.7 years) were randomly assigned to view mock Instagram profiles of 2 popular YouTube video bloggers (influencers). Profiles featured images of the influencers with unhealthy snacks (participants: n = 58), healthy snacks (n = 59), or nonfood products (n = 59). Subsequently, participants’ ad libitum intake of unhealthy snacks, healthy snacks, and overall intake (combined intake of healthy and unhealthy snacks) were measured. RESULTS: Children who viewed influencers with unhealthy snacks had significantly increased overall intake (448.3 kilocalories [kcals]; P = .001), and significantly increased intake of unhealthy snacks specifically (388.8 kcals; P = .001), compared with children who viewed influencers with nonfood products (357.1 and 292.2 kcals, respectively). Viewing influencers with healthy snacks did not significantly affect intake. CONCLUSIONS: Popular social media influencer promotion of food affects children’s food intake. Influencer marketing of unhealthy foods increased children’s immediate food intake, whereas the equivalent marketing of healthy foods had no effect. Increasing the promotion of healthy foods on social media may not be an effective strategy to encourage healthy dietary behaviors in children. More research is needed to understand the impact of digital food marketing and inform appropriate policy action.
6. Social network addiction and advertising on social networks: a case study of rural students in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Van Rhyne, Zhikona (author), Chinyamurindi, Willie (author), and Cilliers, Liezel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- South Africa
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11368
- Journal Title:
- South African Journal of Information Management
- Journal Title Details:
- 21(1), a1081
- Notes:
- 7 pages., Online via Directory of Open Access Journals (DOAJ). 7 pages., The aim of this study was to determine the mediating role of psychological dependence between social networking sites addiction and attitude towards social networking advertising among a sample of rural students in South Africa. Findings indicated that "perceived ease of use positively supports psychological dependence." Authors interpreted the findings in terms of opportunities for establishing marketing relationships.
7. The making of a master marketer
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2019-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10587
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(4) : 48-51
- Notes:
- via library catalog., Features the recipient of the 2019 Marketer of the Year award from the National Agri-Marketing Association.