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2. Challenges and prospects for consumer acceptance of cultured meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Verbeke, Wim (author), Sans, Pierre (author), and Van Loo, Ellen J. (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Belgium
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10872
- Journal Title:
- Journal of Integrative Agriculture
- Journal Title Details:
- 14(2) : 285-294
- Notes:
- Consumer acceptance of cultured meat is expected to depend on a wide diversity of determinants ranging from technology-related perceptions to product-specific expectations, and including wider contextual factors like media coverage, public involvement, and trust in science, policy and society. This paper discusses the case of cultured meat against this multitude of possible determinants shaping future consumer acceptance or rejection. The paper also presents insights from a primary exploratory study performed in April 2013 with consumers from Flanders (Belgium) (n=180). The concept of cultured meat was only known (unaided) by 13% of the study participants. After receiving basic information about what cultured meat is, participants expressed favorable expectations about the concept. Only 9% rejected the idea of trying cultured meat, while two thirds hesitated and about quarter indicated to be willing to try it. The provision of additional information about the environmental benefits of cultured meat compared to traditional meat resulted in 43% of the participants indicating to be willing to try this novel food, while another 51% indicated to be ‘maybe’ willing to do so. Price and sensory expectations emerged as major obstacles. Consumers eating mostly vegetarian meals were less convinced that cultured meat might be healthy, suggesting that vegetarians may not be the ideal primary target group for this novel meat substitute. Although exploratory rather than conclusive, the findings generally underscore doubts among consumers about trying this product when it would become available, and therefore also the challenge for cultured meat to mimic traditional meat in terms of sensory quality at an affordable price in order to become acceptable for future consumers.
3. Green food: Silicon Valley gets a taste for food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06634
- Journal Title:
- Technology Quarterly
- Journal Title Details:
- Q1
- Notes:
- "Tech startups are moving into the food business to make sustainable versions of meat and dairy products from plants."
4. How not to write about Africa: African cuisines in food writing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ako-Adjei, Naa Baako (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D11526
- Journal Title:
- Gastronomica: The Journal for Food Studies
- Journal Title Details:
- 15(1) : 44-55
- Notes:
- 13 pages., Online via UI e-subscription., "Despite the broadening of the American palate, Americans have shown little interest in the cuisines of Sub-Saharan Africa. This article examines how this lack of interest in African cuisines may lie in the limited and often stereotyped representations of Africa."
5. Nutrition information in community newspapers: goal framing, story origins and topics
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ansager, Julie L. (author), Chen, Li (author), Miles, Stephanie (author), Smith, Christina C. (author), and Nothwehr, Faryle (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06503
- Journal Title:
- Health Communication
- Journal Title Details:
- 30 : 1013-1021