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2. Using perceived differences in views of agricultural water use to inform practice
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Alexa J. (author), Taylor, Melissa R. (author), and Lamm, Kevan W. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07574
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 57 (3): 180-191
3. Spanning the gap: the confluence of agricultural literacy and being agriculturally literate
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chris Clemons (author), James R. Lindner (author), Bruce Murray (author), Mike P. Cook (author), Brandon Sams (author), and Gwendolyn Williams (author)
- Format:
- Journal article
- Publication Date:
- 2018-04-15
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10105
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 59(4) : 238-252
- Notes:
- Via online issue. Pgs. 283-252, The purpose of the study was to examine the confluence of agricultural literacy, what it means to be agriculturally literate, and if a gap between agricultural literacy and being agriculturally literate existed. Two primary research questions framed this study: 1) How do agriculture professionals define agricultural literacy? 2) What does it mean to be agriculturally literate? While the terms literacy and literate are often used synonymously they have important and different meanings. This study used the Delphi Study Technique for determining consensus. The Delphi panel consisted of engaged agricultural professionals from seven states. These professions represented a broad spectrum of agricultural careers and experience. Each panel member was recognized as a leader in his or her field. The findings indicated that participants did not discern a difference between agricultural literacy and being agriculturally literate in regards to reading, writing, and speaking about agriculture. This study supports the conclusion that the terms agriculturally literate and agricultural literacy are used interchangeably. Agricultural professional may not be aware of the inherent differences between possessing agricultural literacy and being agriculturally literate.
4. Exploring agricultural communications students' perceptions of communication apprehension and writing apprehension in the classroom
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ahrens, Chelsey Ann (author), Meyers, Courtney (author), Irlbeck, Erica (author), Burris, Scott (author), and Roach, David (author)
- Format:
- Journal article
- Publication Date:
- 2016-01-01
- Published:
- USA: ERIC
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10161
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 57(2) : 119-133
- Notes:
- 15 pages., ISSN-1042-0541, Via ERIC., Employers have identified oral and written communications skills to be the most important skills graduates should possess when entering the workforce. In order for faculty to better understand their students' oral and written communications skills, they should understand what apprehension the students have toward oral and written communications. Specifically, no studies have been found that explore communication apprehension (CA) or writing apprehension (WA) in agricultural communications students. The purpose of this study was to qualitatively explore agricultural communications students' perceptions of CA and WA. Participants believe agricultural communications instructors set up an environment that is conducive to changing behavior. However, students realized and identified areas of improvement that could help them lower their CA and WA. Recommendations for practice are provided in order to help alleviate CA and WA in agricultural communications students.
5. Predicting consumers' local food attitude with personal values and local food online videos
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Lamm, Alexa (author), Rumble, Joy (author), and Telg, Ricky (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11038
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 58(4) : 171-188
6. Agricultural opinion leader communication channel preferences: an empirical analysis of participants of agricultural and natural resource leadership development programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Kevan W. (author), Rumble, Joy N. (author), Carter, Hannah S. (author), and Lamm, Alexa J. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11039
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 57(1) 91-105
- Notes:
- Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.
7. Extension Organizational Strengths: A Delphi Analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Keven (author), Randall, Nekeisha (author), Lamm, Alexa (author), and Sapp, Rochelle (author)
- Format:
- Journal article
- Publication Date:
- 2021-05-01
- Published:
- United States: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12202
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- Volume 62 - Number 2 - 2021
- Notes:
- Sharing the importance of agriculture, agricultural education, and programmatic efforts through Extension is vital to ensuring policy makers and the general public understand the need for supporting the overall agricultural industry. However, communicatingsuch importance can be challenging without accurate, evidence-based language to describe what makes agricultural initiatives unique and effective. Furthermore, having knowledge of the unique strengths of Extension builds a foundation of resources agricultural staff can use in problem-solving, communication, and education techniques. A Delphi study was conducted to research the unique strengths of University of GeorgiaExtension in an effort to better educate and communicate with local and state stakeholders. Findings resulted in 11 strengths that gained 100% agreement from research respondents. Six thematic categories covering all agreed-upon strengths document strengths in an explicit way that can also help with internal communication and education effortswithin the Extension organization.
8. A social-ecological resilience perspective for the social sciences of agriculture, food, and natural resources
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pauley, Catlin M. (author), McKim, Aaron J. (author), and Hodbod, Jennifer (author)
- Format:
- Journal article
- Publication Date:
- 2019-05
- Published:
- United States: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12239
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- v60 n4
- Notes:
- 17 pages, Scholarship within the social sciences of agriculture, food, and natural resources (AFNR) exists, in part, to inform solutions to complex problems. Increasingly, complex problems are found at the nexus of social and ecological systems; therefore, scholarship within the social sciences of AFNR must mirror this social-ecological characteristic. Existing AFNR social science literature on resilience lacks the required social-ecological perspective, conceptualizing resilience as an individual characteristic. The absence of a social-ecological perspective of resilience fails to holistically address the complexity of AFNR systems and the challenge therein. Therefore, the current manuscript seeks to inform social science scholarship within AFNR by foregrounding social-ecological resilience as a necessary approach to addressing the complexity of challenges found throughout AFNR systems. Included in the discussion is a critical review of individual resilience, an introduction to adaptation and transformation, an outline of social-ecological resilience, an in-depth analysis of the seven principles of social-ecological resilience, and a discussion of social-ecological resilience thinking applied to the seven research priority areas described by the American Association for Agricultural Education. In total, the current manuscript paves the way for additional systems-based research in the AFNR social sciences by introducing critical concepts and approaches related to social-ecological resilience.
9. The Influence of Social Media Content Framing on Audience Perceptions of the Wild Horse and Burro Controversy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- DeConcini, Jamie (author) and Rice, Amber (author)
- Format:
- Journal article
- Publication Date:
- 2021-12-01
- Published:
- United States: American Association of Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12419
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- Vol. 62 (4)
- Notes:
- 24 pages, The central research question that guided this study was: how does the framing of written content on Facebook influence public perception of information regarding the management of wild horses and burros? This research was conducted using content analysis to examine 136 Facebook posts of six organizations communicating about the wild horse and burro controversy and 8,295 comments made by individuals to the organization’s posts. There were eight major themes that emerged from the data, organized by the interaction of three frames: organization frame, audience frame, and organization-audience interaction frame. Organization frame themes included: organization positionality and its influence on framing posts for emotional appeal and audience action, and organization post style, post frequency, and response frequency and its influence on audience reception of the issued. Audience frame themes included: action-oriented responses, emotional responses, government responses, and management-related responses. Organization-audience interaction frame themes included: the influence of organization comments on audience’s perception of the issue, and misinformation concerns.. These themes provide insight into how organizations and individuals are communicating about the wild horse and burro controversy using social media and illuminate opportunities for further research into social media communications to positively impact agricultural literacy. Recommendations for practice include: supplying necessary information to social media instead of relying on the audience to click links, keeping the perceived-cost and investment of requested audience participation low to encourage activism, and strategic planning regarding the frequency and types of post to maximize audience engagement.
10. Examining Communication Between Florida Agriculture and Natural Resource Organizations’ Leaders and Membership to Foster Policy Engagement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Caroline R. Warwick (author), Ricky W. Telg (author), Shelli D. Rampold (author), and Levy Randolph (author)
- Format:
- Journal article
- Publication Date:
- 2021-12-01
- Published:
- United States: American Association of Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12420
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- Vol. 62 (4)
- Notes:
- 14 pages., The agricultural sector has been influenced significantly by agriculture and natural resources (ANR) policies voted in by elected officials. Many agricultural organizations and their members have sought to provide a ‘voice’ for the ANR industry and communicate with policymakers about emerging issues. It is necessary that such organizations and members be able to use that voice effectively. This study was conducted to examine the communication preferences of Florida agricultural organization members and factors that may encourage them to contact elected officials about an ANR policy. Respondents in this study least preferred to be contacted by their organization(s) via phone call or text message. They also identified local Extension offices and the university as the most trustworthy sources of communication regarding ANR policy. When contacting members to spur involvement in ANR policy decisions, organizational leaders should use a variety of communication mediums, including email magazines and printed newsletters and magazines, to promote engagement in ANR policy discussions. Future research is needed to examine other factors that may influence agriculture organization members’ communication with elected officials, as well as the types of messaging strategies organizational leaders can use to further members’ engagement in ANR policy decisions.
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