Alpmann, Jan (author), Bitsch, Vera (author), and Technical University of Munich, Chair Group Economics of Horticulture and Landscaping, Alte Akademie 16, Freising, Germany
Technical University of Munich, Chair Economics of Horticulture and Landscaping, Alte Akademie 16, Freising, Germany
Format:
Journal article
Publication Date:
2017-01
Published:
Germany: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08106
19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.