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2. Finding the edges of problems: social media as an exploratory research tool
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weichelt, Bryan (author), Nambisan, Priya (author), Burke, Rick (author), and Bendixsen, Casper (author)
- Format:
- Journal article
- Publication Date:
- 2020-10
- Published:
- United States: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12273
- Journal Title:
- Journal of Agromedicine
- Journal Title Details:
- VOL. 25, NO. 4
- Notes:
- 4 pages, Social media use in public health and other health related research applications has seen a rapid increase in recent years. However, there has been very limited utilization of this growing digital sector in agricultural injury research. Social media offers immense potential in gathering informal data, both text and images, converting them into knowledge, which can open up avenues for research, policy, and practice. There are a number of ways social media data can be utilized in agricultural injury research. This paper touches on the adoption of these data sources in health research and discusses the use of social media as an exploratory research tool that can peer into and identify the edges of potential health and safety problems.
3. Golden arc award winner: graphic elements cattle tales building a perfect burger
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lasack, Kellie (author)
- Format:
- Newsletter article
- Publication Date:
- 2021-12-22
- Published:
- Agriculture Relations Council
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12910
- Notes:
- 3 pages
4. High Impact Extension Programming with Instagram
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stock, Melanie (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-01
- Published:
- USA: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12049
- Journal Title:
- Hort Technology
- Journal Title Details:
- Vol. 30, issue 6
- Notes:
- 5 pages, via Online journal, The social media service Instagram is a popular public platform, but often underused tool to reach new demographics, reduce barriers, and perpetuate science-based information in extension. In the U.S. Intermountain West, Instagram was the top-rated platform for sharing information by predominantly new and female farmers. This article provides recommendations on key behaviors, goal setting, and quantifying impact on Instagram for extension programming. Accounts should target one niche or market, a consistent and personal voice, and regular communication (new content at least three times weekly). Unique and productive connections between extension personnel, community leaders, farmers, students, and public influencers expands programming. Tracking program accounts, including the number of followers and engagement rates, can assess program impacts and target market needs.
5. Linking 4-H to linksters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Newman, Matthew (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10605
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 5 pages., Article #:3COM2, via online journal., Advances in communication technology and associated social changes have provided opportunities as well as challenges for 4-H. Historically, the 4-H club model was predicated on a community's coming together to provide youth members opportunities to gain a deeper understanding of their respective projects. The paradox is that as communities have become more connected through cell phones and social media, face-to-face, person-to-person interaction has decreased. To stay relevant for the next hundred years, 4-H must adapt to this circumstance. This article explores the importance of leveraging technology to bring young people together, foster a sense of community for them, and instill self-efficacy within them, all through the 4-H club model.
6. Media sources of information and their use by the inhabitants of rural areas
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Krzyzanowska, Krystyna (author) and Wawrzyniak, Slawomir (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Poland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11676
- Journal Title:
- Annals of the Polish Association of Agricultural and Agribusiness Economists
- Journal Title Details:
- 21(3) : 220-227
- Notes:
- 8 pages., Online via UI Catalog., Authors investigated sources of information used by inhabitants of agricultural villages and rural areas, spanning the period 2012-2018. Findings showed that "interest in new mass media-the Internet grew significantly, whereas their interests in television or radio broadcasts decreased. It has also pointed out that the trend to read daily press and specialized papers increased. Village inhabitants (not a farmer) preferred daily press and journals, whereas farmers chose specialised press."
7. NYC [New York City] fruit influencer: Here's how to market your company on social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sowder, Amy (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12178
- Journal Title:
- Packer
- Notes:
- Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
8. Social media dilemma
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zimmerman, Chuck (author / ZimmComm News Media, Cantonment, Florida)
- Format:
- Commentary
- Publication Date:
- 2021-02-12
- Published:
- International: Zimmcomm New Media, Cantonment, Florida.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12106
- Notes:
- Online from ZimmComm News Media. 2 pages., A pioneer in agricultural uses of new social media expresses concern about FaceBook, Twitter, and YouTube having become political weapons. "Since the election, the level of censorship on all of the major social media platforms has just skyrocketed. Never in our wildest dreams did we ever think that freedom of speech and the press might be endangered in this country, but we do believe it is right now." FaceBook and Twitter platforms "are both essentially business platforms. Author reports a decision to put a temporary hold on ZimmComm business FaceBook accounts.
9. Social media use in American counties: geography and determinants
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pick, James (author), Sarkar, Avijit (author), and Rosales, Jessica (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11367
- Journal Title:
- International Journal of Geo-Information
- Journal Title Details:
- 8, 424
- Notes:
- Online via Directory of Open Access Journals (DOAJ). 25 pages, Researchers analyzed the spatial dimension and socioeconomic determinants of social media utilization in 3,109 counties in the United States. Subsamples involved metropolitan, micropolitan, and rural regions. Findings compared usage of Twitter, Facebook, LinkedIn, and all social media, by region of the nation.