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    33. Got milk?: the book

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mauning, Jeff (author)
    Format:
    Book
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11248
    Journal Title Details:
    197 pages
    Notes:
    Prima Publishing, Rocklin, CA.

    35. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    36. Here's a snapshot of anecdotes covering the last 50 years at USDA

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, Ron (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA: U. S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25651
    Journal Title:
    USDA News
    Journal Title Details:
    65(6)
    Notes:
    Includes an anecdote about USDA information officer John Baker's response to U.S. Senator Joseph McCarthy after receiving a letter questioning some of the statements Baker was assumed to have made, as supposed evidence he was sympathetic to Communism. Another anecdote involves food served in a USDA buffet.

    39. IFAJ social media seminar emphasizes listening as well as talking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Werblow, Steve (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    International: American Agricultural Editors' Association, New Prague, Minnesota
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05731
    Journal Title:
    AAEA ByLine
    Journal Title Details:
    : 21-22

    40. It's now a laughing matter: the Texas agricultural extension service makes serious business out of humorous campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chenault, Edith A. (author) and Barbee, Beth (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11833
    Journal Title Details:
    4 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001