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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term food industries Subject Term marketers

    2. Activists and corporate behavior in food processing and retailing: a sequential bargaining game

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lusk, Jayson (author) and Hudson, Darren (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA: Western Agricultural Economics Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21858
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    29(1) : 79-93
    Notes:
    "In a rather confined set of circumstances, findings indicate it is always in the best interest of the food company to comply with activists' demands. More frequently, however, there will be cases where compliance is not optimal, depending on the size of the expected effect of protest, cost of defending against protest, and the cost of protest to the activist."