1 - 5 of 5
Number of results to display per page
Search Results
2. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
3. Realization of the next step in enhancing the quality, reputation and attractiveness of the Journal of Agricultural Education and Extension: receiving an impact factor from the Social Sciences Citation Index
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Klerkx, Laurens (author) and The Journal of Agricultural Education and Extension
- Format:
- Journal/editorial
- Publication Date:
- 2019-07-07
- Published:
- United States: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10970
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(4) : 289-291
- Notes:
- 3 pages, online journal., Since its foundation, the Journal of Agricultural Education and Extension (JAEE) has always had a focus on publishing scientific articles that bring the field of agricultural education and extension studies forward. Over the years, the journal has moved beyond a mere focus on education and extension alone, to become a key forum to publish work on agricultural innovation, competence building, and entrepreneurship more broadly. Submissions come from all over the world, though some regions remain underrepresented. This has for example been noted for Latin America, which led to a special issue
4. Taking the university to the people: seventy-five years of cooperative extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rasmussen, Wayne D. (author)
- Format:
- Book
- Publication Date:
- 1989
- Published:
- USA: Iowa State University Press, Ames.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11007
- Notes:
- First edition. 300 pages.
5. Volunteer needs assessment of extension professionals in Florida
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Easton, Janice (author) and Rudd, Rick (author)
- Format:
- Abstract
- Publication Date:
- 2001
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24765
- Notes:
- Retrieved October 1, 2006, Poster abstract at a conference, "Shifting perspectives: agricultural education's commitment to excellence," Fort Worth, Texas, January 27-30, 2001. 2 pages.