Penson, John B., Jr. (author / Assistant Professor of Agricultural Finance, Texas A&M University, College Station) and Assistant Professor of Agricultural Finance, Texas A&M University, College Station
Format:
Journal article
Publication Date:
1977-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00182
Cotner, M.L. (eds.) (author), Halcrow, H.G. (author), Heady, E.O. (author), and University of Illinois, Department of Agricultural Economics; Iowa State University, Center for Agricultural and Rural Development; USDA, ERS (Economic Research Service)
Format:
Book
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01261
Notes:
Cited Reference. Includes table of contents only; See also C01263 (Chapter 6) and C01264 (chapter 10), Ankeny, Iowa : Soil Conservation Society of America, 1982. 330 p.
Tilley, D. (author), Ward, R. (author), Dixon, Bruce L. (author), Forker, Olan D. (author), Jensen, Helen H. (author), and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University
Format:
Report
Publication Date:
1988-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03731
Notes:
James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1988. 30 p.
cited reference, The Beef Promotion and Research Act of 1985 led to significant increases in the generic promotion of beef in the United States. Widely familiar television advertising campaigns distributed through national television networks have been among the most visible outgrowths of this vigorous promotional effort. This study reports the results of econometric analysis of fresh beef consumption data for households participating in a controlled, experimental investigation of the television advertising's effects on beef demand. While factors such as price, income and household demographics are shown to be significant determinants of fresh beef purchases, the advertising campaigns apparently did not increase and may even have decreased, the panelists' demand for beef. (author)
