28 pages., This study investigates how the emotional tone of food safety risk communication messages predicts message virality on social media. Through a professional Internet content tracking service, we gathered news articles written about the 2018 romaine lettuce recall published online between October 30th and November 29th, 2018. We retrieved the number of times each article was shared on Twitter and Pinterest, and the number of engagements (shares, likes, and comments) for each article on Facebook and Reddit. We randomly selected 10% of the articles (n = 377) and characterized the emotional tone of each article using machine learning, including emotional characteristics such as discrete emotions, emotional valence, arousal, and dominance. Conveying negative valence, low arousal, and high dominance, as well as anger and sadness emotions were associated with greater virality of articles on social media. Implications of these findings for risk communication in the age of social media are discussed.
Online from publishing organization, by membership. 2 pages., Newsletter issue features the career of ACE member Dr. Erica Irlbeck, an agricultural communications teacher and researcher at Texas Tech University.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12141
Notes:
Online via AgriMarketing Weekly. 1 page., A March 1 occasion marking the retirement and legacy of Lyle E. Orwig, co-founder and chairman of Charleston-Orwig communications agency, recently rebranded as C.O.nxt.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12131
Notes:
News release from the Pear Bureau Northwest introduces the first winner in a nationwide "Aisle of Red Pears" display challenge. This article features displays at the Fresh Thyme store in Iowa. 3 pages., "We have seen some amazing displays that are resulting in double digit sales increases."
Online from publisher. 2 pages., Advice to young journalists. "As a professional, you have to be better than only an instagram post writer. You must consciously and intentionally develop your skills of conversation. Sit down with your granny and ask her about her life as a young girl. Find out what your papaw was really thinking and feeling as he stepped onto some faraway battlefield as a terrified kid. And when you interview that farmer or lineman or craftsperson for your Co-op's publication, find out why they do what they do, not just what they do."
Online from publisher. 3 pages., Activities and achievements of the California Women's Association, a volunteer organization of women concerned about challenges to California agriculture. Consists of 21 local chapters that focus on promoting agriculture locally and providing scholarships to students majoring in farming-related majors.
Online from publisher. 4 pages., Author and current editor in chief of Progressive Farmer magazine describes his journey into agricultural journalism, with special emphasis on his participation in AAEA (1998 president) and the International Federation of Agricultural Journalists. "Why didn't someone warn me? I'm glad they didn't. Otherwise, I never would have joined AAEA or enjoyed the rich rewards of friendships from ag communicators both near and far."
USA: National Association of Farm Broadcasting, Platte City, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12078
Notes:
2 pgs., Online from the publisher. 2 pages., Obituary involving a former farm broadcaster who served as NAFB president in 1984 and as NAFB Historian for nine years.
