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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term agri-marketers Subject Term marketers

    1. Channels for developing farm paper lineage

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1924-10-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24892
    Notes:
    Special Bulletin No. 69. 3 pages., Reports 1923 lineage data from 50 farm papers and 28 magazines. Chart shows advertising lineage for each of 24 leading sources of farm paper advertising. These categories provided advertising revenue that totaled $12,070,000. Pie charts also show farm paper space as a share of total advertising in 9 categories (e.g., passenger cars, building materials).