Cotten, Jennifer F. (author), Luedke, Alvin J. (author), Thomas, John K. (author), and Associate Professor, Department of Rural Sociology, Texas A&M University
Format:
Journal article
Publication Date:
1991-09
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06229
James F. Evans Collection, The Ajzen-Fishbein (1980) model to predict intent to perform behavior was used to assess the intent to consume beef among a stratified random sample of 400 Texas women. It was found that attitudes toward consuming beef do not predict directly intent to consume beef, but the subjective norm does. Specifically, the respondent's husband and friends strongly affect her intention to consume less beef. Thus, knowing the subjective norm permits prediction of her intentions because such intentions are not under attitudinal control. These findings call for an intensification of research efforts on food consumption on social influences such as referent others. (original)
3pgs, The program will pair high school and college students in what’s called a “near peer” model to help ease the minority participants into the mentorship.
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