Manuel Ramos, Jose (author) and Diez, Angel (author)
Format:
Book chapter
Publication Date:
2003
Published:
Mexico
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36160
Notes:
ftp://ftp.fao.org/docrep/fao/006/y4721e/y4721e00.pdf, Pages 181-188 in Bruce Girard (ed.), The one to watch: radio, new ICTs and interactivity, Food and Agriculture Organization of the United Nations, Rome, Italy. 243 pages. In collaboration with the Friedrich Ebert Stiftung Geneva Office and Communication for Development Group, Extension, Education and Communication Service, Research, Extension and Training Division, Sustainable Development Department. 243 pages.
James F. Evans Collection, In the state of Jalisco, Mexico, results from postgraduate training for production oriented private consultants have been dramatic. The program is backed by FIRA (Fondo de Grantia y Fomento para la Agricultura Ganaderia y Fideicomisos Agricolas), a part of the agricultural branch of the Bank of Mexico. Results clearly show that yields of corn and other grains in west-central Mexico can be increased and that unit cost of production can be reduced.
INTERPAKS; see also C07214, Aims to show that it can be of great advantage to the design of a rural development project if the cognitive strategies which lie behind farmers' decisions to adopt new technology are understood. This is done by using a case study of an agronomic recommendation of the Plan Puebla in Mexico which did not diffuse. Of the 1973-4 recommendations, the one to increase the number and change the timing of fertilizer applications was the non-adopted recommendation. The theory of choice used in this study assumes that people choosing between two alternatives do not make complex calculation of the overall worth or utility of each alternative. Instead people tend to use procedures which simplify their decision making calculations.
